Digital Marketing Manager

Posted 14 Days Ago
Easy Apply
Denver, CO
Hybrid
92K-115K Annually
Mid level
Artificial Intelligence • Consumer Web • Edtech • Enterprise Web • HR Tech • Social Impact • Generative AI
Udemy is a learning company that empowers organizations and individuals with flexible and effective skill development.
The Role
As a Digital Marketing Manager, you'll create digital experiences to boost customer engagement, collaborate with different teams, and analyze performance for optimization.
Summary Generated by Built In
About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

This hybrid position requires two days per week in our Denver, CO office.

About this role 

As the Digital Marketing Manager on our Channel Marketing team, you will lead the creation of impactful digital experiences that enhance customer engagement and drive business results. You’ll focus on developing onsite banners, landing pages, pop-ups, and other interactive touchpoints, ensuring they align with our strategic objectives. This role requires a blend of creativity, technical know-how, and collaboration, as you’ll partner with cross-functional teams including Pricing, Integrated Campaigns, Lifecycle Marketing, Product Martech, Data Science, and other stakeholders across the business. 

In this role, you’ll have the opportunity to shape the future of our digital marketing strategy, work with cutting-edge tools, and develop expertise across multiple marketing channels and platforms.

About your Skills:

  • Analytical:  You have a data-driven mindset, with experience leveraging analytics to measure, experiment, and optimize CRM communications. You have a solid understanding of marketing analytics, data platforms, and marketing technology.

  • Influencing: You build strong relationships across all levels of the organization and strategically leverage them to drive initiatives forward. You find solutions that align stakeholders while maintaining a results-oriented mindset. You’re also confident in pushing back when necessary to ensure the best outcomes for the team and business.

  • Decision Making: You apply critical thinking to evaluate multiple perspectives and follow a structured decision-making process. Once a decision is made, you communicate it clearly, ensuring alignment and seamless execution across teams.

  • Project-management: You have strong project management skills and a proven ability to coordinate cross-functional collaboration, particularly with Creative, MarTech, and Lifecycle teams, to execute marketing initiatives effectively.

What you'll be doing:

  • Designing and implementing digital marketing assets such as banners, landing pages, pop-ups, and other on-site experiences to engage users and achieve campaign objectives.

  • Collaborating with cross-functional teams—including Pricing, Product, Martech, Creative, and Engineering—to ensure seamless integration of marketing efforts.

  • Leveraging customer engagement platforms like Braze, Pendo, or Contentful to personalize experiences, optimize user journeys, and manage content.

  • Monitoring and analyzing the performance of digital assets, using data-driven insights to inform continuous improvement.

  • Staying informed on the latest trends in digital marketing, personalization, and customer engagement tools to drive innovation and improve customer experiences.

  • Acting as the subject matter expert for digital experiences within the Channel Marketing team, sharing best practices and identifying growth opportunities.

What you’ll have:

  • 4+ years of experience in digital marketing, CRM, or marketing operations, with a proven track record of driving engagement and retention.

  • Expertise in channel best practices, customer journey mapping, and CRM tools, with hands-on experience managing email, push notifications, and in-app messaging.

  • Proficiency with customer engagement platforms such as Braze, Pendo, and Contentful, along with CMS and A/B testing tools to optimize digital experiences.

  • Strong personalization skills, leveraging dynamic content and segmentation strategies to create tailored customer experiences that drive results.


At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.

Hiring Compensation Range

$92,000$115,000 USD

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!

Life at Udemy 

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

  • We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.

  • Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.

  • Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.

  • We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work. 

Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?

At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability. 

Our Benefits Start with U

Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.

Information regarding data privacy is available within the Udemy Careers Privacy Notice.

Top Skills

A/B Testing Tools
Braze
Cms
Contentful
Pendo

What the Team is Saying

Nicole
Cyndia
Ned
Yukie
Stephen
Han
Wynne
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The Company
HQ: San Francisco, CA
1,500 Employees
Hybrid Workplace
Year Founded: 2010

What We Do

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped 77 million learners and 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

Why Work With Us

As a learning company, we have a rich culture of curiosity. We offer employees free access to every course on the platform, as well as a $1,500 yearly stipend that can be used for educational opportunities, conferences, books, and more. We also host guest speakers and have a comprehensive and internal training curriculum. Become a lifelong learner!

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Udemy Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

We offer hybrid work schedules and hybrid working so our people can make work fit their unique needs.

Typical time on-site: 2 days a week
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