Digital Marketing Manager (Maternity Cover)

PROS Holdings is a revenue and profit realization company that helps B2B and B2C customers realize their potential through the blend of simplicity and data science. PROS offers cloud solutions to help accelerate sales, formulate winning pricing strategies and align product, demand and availability. PROS revenue and profit realization solutions are designed to allow customers to experience meaningful revenue growth, sustained profitability and modernized business processes.

A Day in the Life of the Digital Marketing Manager - About the Role:

Digital Marketing Strategy & Execution

• Own the day-to-day management and execution of website updates – including content, personalization, SEO, analytics, reporting and overall site health
• Responsible for the continuous improvement of the process and technology that supports company digital marketing efforts, including the corporate website
• Drive awareness and generate demand through digital channels, including the PROS website, blog, third-party websites, and online advertising.
• Collaborate closely with the demand generation, marketing communications, events, public relations, product marketing, legal and sales teams to support their online efforts.
• Work with internal teams to enhance the corporate website, blog, and overall online presence.
• Develop and implement strategies to increase website traffic, improve user experience, and support conversion rate optimization.
• Maintain and monitor the PROS brand presence on third-party sites like G2Crowd and other review platforms.
• Analyze and report on the performance of the corporate web presence, providing actionable insights for continuous improvement.

Content Creation & Optimization

• Work with the design team to produce visually engaging assets that align with brand guidelines and drive user engagement.
• Contribute to SEO strategy, ensuring web content is optimized for search engines and that SEO best practices are followed.
• Help improve content visibility and user engagement across search engines and other digital touchpoints.

Required Qualifications - About You:
We are looking for candidates who possess the combination of the following achievements, skills, and behaviors:

• Two to four years of experience in digital marketing with expertise in SEO, website management, and web analytics.
• Solid understanding of website management, conversion optimization, and digital content strategy.
• Experience with tools like Google Analytics, and SEO platforms (e.g., SEMrush, Ahrefs) helpful.
• Excellent attention to detail with a passion for continuous improvement and optimization.
• Highly motivated, goal-oriented, and organized, with the ability to work independently.
• Strong problem-solving skills and a proactive mindset.

Skills & Personal Characteristics: 

• Ownership  
• Innovation 
• Care 

Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.