Digital Marketing Manager

Posted Yesterday
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Des Moines, IA
Senior level
AdTech • Consumer Web • Digital Media • eCommerce • Marketing Tech
Dotdash Meredith is America’s largest digital and print publisher.
The Role
The Digital Marketing Manager is responsible for driving brand strategy and marketing promotions for Apple News, managing brand relationships, performing day-to-day reporting and analytics, and executing promotional efforts to support business growth.
Summary Generated by Built In

About The Position | Major goals and objectives and location requirements 

 

  • Effectively communicate insight and strategy for brands in Apple News to help guide their editorial decisions for maximum opportunity in both the News+ and Commerce businesses.

  • Execute marketing promotions to support growth of DDM’s brands across all verticals, in collaboration with stakeholders and business goals. 

  • Day-to-day reporting and analytics including but not limited to brand performance summaries, revenue tracking, campaign analysis, and affiliate reporting.

  • Special projects and other duties as assigned.

About The Team: | The Team and/or Brand.

___________________________________________________________________________________________

The Commerce Platforms team is within the Transaction Department. We are a hybrid team in the Des Moines, IA office consisting of around 5 team members. Our main focus is on the Apple News business with additional attention to growing other off-platform distribution of our content.

 

About The Positions Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

50% Manage brand relationships as applicable to the Apple News business

50% Execute/Report on marketing and promotional levers to support the growth of the Apple News business and other applicable platforms 

The Role’s Minimum Qualifications and Job Requirements

Education:

Bachelor’s degree preferred in Marketing, Business, Communications and/or equivalent experience.

 

Experience:

Self-starting, collaborative, good-natured, hard-working hands-on digital marketing professional with a minimum of 5 years’ experience.

 

Specific Knowledge, Skills, Certifications and Abilities:

  • Proven capacity to juggle multiple priorities, meet deadlines and thrive in a fast-paced environment

  • Candidates must have a balance of strategic ability, strong interpersonal skills and time management

  • Effective organizational skills with an ability to take initiative and work both independently and collaboratively

  • Team player with a “can-do” attitude, strong work ethic & communication, and ability to take control of projects 

  • Strong collaboration with key internal stakeholders as needed

% Travel Required (Approximate): 0

What the Team is Saying

Vlada
Brian
Nabil
The Company
HQ: New York, NY
3,500 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.

Why Work With Us

Dotdash Meredith has a people-first mentality - our audience, our employees, our teams. We take our role of providing the best content across the best brands very seriously and we are always looking to make sure that our teams have the space to be creative, innovate and try out new things.

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Dotdash Meredith Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: 3 days a week
HQNew York, NY
Birmingham, AL
Chicago, IL
Des Moines, IA
Los Angeles, CA
Seattle, WA
Learn more

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