Digital Marketing Manager

 About Us:

Our purpose is to help clients exceed their financial health goals. Across the reimbursement cycle, our scalable solutions and clinical expertise help solve programmatic needs. Enabling our teams with leading technology allows analytics to guide our solutions and keeps us accountable achieving goals. 

We build long-term careers by investing in YOU. We seek to create an environment that cultivates your professional development and personal growth, as we believe your success is our success.

JOB SUMMARY:

The Digital Marketing Manager will play a pivotal role in executing and assisting in the development of marketing campaigns. This position is responsible for managing the company's digital presence, monitoring analytics, and reporting on performance. The ideal candidate will stay abreast of industry trends, particularly on platforms like Google Analytics 4 (GA4), LinkedIn, and among competitors, to inform and enhance digital marketing strategies. If you have experience in developing and executing all aspects of digital marketing strategies including social media, email marketing, content marketing, virtual events, SEO, and paid advertising/ media buys, you may be a great fit.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 
Note: The essential duties and responsibilities below are intended to describe the general duties and responsibilities of this position and are not intended to be an exhaustive statement of duties. This position may perform all or most of the primary duties listed below. Specific tasks, responsibilities or competencies may be documented in the Team Member’s performance objectives as outlined by the Team Member’s immediate Leadership Team Member.

Key Responsibilities:

Digital Strategy Development and Execution

• Implement and drive a digital marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare Revenue Cycle space.
• Identify areas for growth and innovative approaches to digital marketing.
• Analyze audience insights to refine targeting and maximize engagement
• Identify trends and insights, optimizing spend and performance based on data-driven insights
• Media buys and management

Performance Marketing and Testing

• Develop, implement, and drive a digital marketing strategy that aligns and adapts with our business goals by understanding the unique challenges and opportunities in the healthcare Revenue Cycle space.
• Execute all SEO/SEM efforts, email marketing, social media strategies, and advertising campaigns with a strong focus on the healthcare RCM sector, leveraging a deep understanding of healthcare personas to target them effectively.
• Analyze audience insights to refine targeting and maximize engagement.

Campaign Development and Execution

• Assist in the planning and execution of marketing campaigns across various mediums.
• Collaborate with the marketing team to develop content and promotional materials.
• Collaborate with Creative Director and Copywriters to create engaging and targeted content for digital advertising campaigns.
   

Social Media Management

• Manage and update the company's social media profiles, including content and scheduling.
• Engage with the online community by responding to comments and messages promptly.

Analytics and Reporting

• Track the performance of all digital marketing campaigns and analyze social media performance, web performance, email performance and additional platform-specific analytics.
• Prepare regular reports detailing key metrics, insights, and recommendations for improvement.
• Measure live virtual event success, collect feedback, and identify opportunities for future event enhancements.

Marketing Team Support

• Coordinate, organize, and manage live virtual events through Goldcast
• Additional working knowledge of paid digital media and website supporting tools is a bonus, such as Yoast, HotJar, WP, Zapier, etc.
• Be a strategic partner to all stakeholders
• Assist with project management in Monday.com
• Other duties as assigned

Requirements
Minimum Qualifications (Knowledge, Skills, and Abilities)
 

Excellent communication and collaboration skills

“Figure it out” attitude

Degree in marketing, business administration, or a related field

5 years of proven experience in digital marketing or a similar role

In-depth knowledge and hands-on experience with platforms LinkedIn, HubSpot, Google Analytics, Google AdWords, etc

Proficiency in data analysis and reporting methodologies

Ability to manage multiple projects and prioritize tasks effectively

Strong problem-solving

PHYSICAL DEMANDS:
Note: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions as described. Regular eye-hand coordination and manual dexterity is required to operate office equipment. The ability to perform work at a computer terminal for 6-8 hours a day and function in an environment with constant interruptions is required. At times, Team Members are subject to sitting for prolonged periods. Infrequently, Team Member must be able to lift and move material weighing up to 20 lbs. Team Member may experience elevated levels of stress during periods of increased activity and with work entailing multiple deadlines.
A job description is only intended as a guideline and is only part of the Team Member’s function. The company has reviewed this job description to ensure that the essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.