Digital Marketing Manager

Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability. Our mission is to create a safer, more sustainable and productive world.

Sphera is a portfolio company of Blackstone, a U.S.-based alternative asset investment company that focuses on private equity, technology and innovation, and more. Blackstone businesses succeed through strong partnerships, a personalized approach and a commitment to exceptional performance with uncompromising integrity. Sphera and Blackstone are leaders in the Environmental, Social and Governance (ESG) space.

We are guided by our core values of Customer Centricity, Accountability, Bias to Action, Innovation, and Collaboration. These values help us recruit the right talent to join our rapidly expanding team of around the globe. It is important to us that each and every Spherion is not only eager to challenge themselves and knows how to get work done but is an awesome addition to our company culture.

Objectives of this role

• Plan, execute, and manage all digital marketing for Sphera, including SEO, SEM, email marketing, social media and website
• Work with Digital Marketing Director to create and execute a digital marketing strategy to distribute content
• Work with a team of writers, marketers, and other stakeholders to maintain Sphera’s digital presence
• Maintain consistent brand messaging across all defined channels
• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience
• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and project manage content and requests for social media, emails, and other forms of digital communication
• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques
• Develop and monitor SEM and social campaign budgets
• Stay up to date on the latest social media trends, and implement them into Sphera’s social campaigns

Skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Ability to analyze consumer metrics, reports, and trends
• Strong project management and managerial skills
• Experience with Pardot, Google Analytics Suite, Wordpress, SEMRush and program connectivity/setup
• SEM, Social, Email and SEO savvy, with a passion for staying on top of trends
• Strong understanding of short-term wins with long term vision
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• In-depth knowledge of various social media platforms and best practices

Preferred qualifications

• In-depth knowledge of current digital trends
• Experience in digital marketing, or a related field
• Proficiency in photo and video editing software
• Experience with SEO and SEM strategy and keyword research
• Analytical mind, with a passion for measuring data

Sphera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.