The Role: Digital Marketing Manager (EMEA ANZ)
Location: Remote (UK)
Make Your Mark. Shape Your Future.
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER
What You’ll Do
This position combines strategic & operational marketing skills to effectively lead multi-channel digital marketing campaigns & provide direction on digital media asset creation. The role incorporates multiple projects to promote brand awareness, engage existing customers, & ultimately drive growth for the STANLEY® BLACK + DECKER brands.
The Digital Manager is responsible for overseeing the delivery of digital media campaigns across EMEA ANZ markets; from campaign planning, content creation, campaign set up, execution, opimisation & measurement.
A remote position with business operating hours within the CET zone. Please note that this position is not able to support visa sponsorships.
Key Responsibilities
- Responsible for the end-to-end delivery of campaigns, from ideation to delivery, ensuring that timelines, budgets & KPIs are met
- Driving campaign optimisation through all digital media channels (including Google, META, Twitch, Amazon, TikTok & LinkedIn)
- Providing digital content expertise to ensure that the brand teams produce high-quality digital content assets, ensuring that they are optimised for the relevant campaign channels & will address campaign objectives
- Ensuring that content is suitable for the target audience & consistent in look, feel & messaging throughout the campaign journey
- Reporting on where drop-off points are across the campaign customer journey, providing solutions on how to improve results & driving the implementation of these improvements
- Identifying opportunities to enhance campaign & content strategies, recommending innovative ideas to drive further business growth
- Be a great storyteller, translating data insights into clear actions & presenting these actions to an audience with varying levels of digital marketing experience
Who You Are
You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:
- Demonstrable digital campaign management experience (Google & META channel experience a must)
- Experience working across multiple markets within the EMEA ANZ region
- Proven experience in digital media content development & execution, preferably within a brand-focused environment
- Analytical mindset with the ability to interpret data & develop an action plan driven by insights (Excel skills a necessity)
- Strong project management & exceptional organisation skills with the ability to manage multiple projects simultaneously
What You’ll Receive
- An attractive salary & benefits package
- Discounts on Stanley Black & Decker tools and other partner programs
- Excellent opportunities for continuous professional development
How You’ll Feel
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
What We Do
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
You repair your home and car with the tools we provide. Your car and your phone are secured with our fasteners. The things you value most can be protected by our security systems. And the roads you drive on, the bridges you cross, the energy you consume, all of these most likely came to you via one of our infrastructure systems.
We join forces to bring together the best of the best to create practical, meaningful products and services that make life easier—empowering people to do better, safer, more significant work. Innovation and excellence have powered our success, but we know there’s more we can do for the world and those who make it. Across our businesses, we’re investing in breakthrough innovation and digital excellence, striving for outperformance and increasing our focus on social responsibility.
We define success as: delivering value to our customers, colleagues and communities. Our commitment to quality, safety and sustainability helps us on our path to becoming the type of uniquely human-centered global industrial company that keeps every stakeholder in mind, while helping to make the world better.
