Digital Marketing Intern

Posted 2 Days Ago
Be an Early Applicant
Baltimore, MD
Internship
Cloud • Hardware • Internet of Things • Other • Software • Semiconductor • Utilities
Ciena is a networking systems, services, and software company.
The Role
As a Digital Marketing Intern, you will support digital marketing initiatives, assist in campaign execution, analyze web analytics, and collaborate across teams to enhance marketing effectiveness.
Summary Generated by Built In

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

As the Digital Marketing Intern at Ciena, you will work closely with our Digital Engagement team to support various digital marketing initiatives and contribute to the overall success of marketing campaigns. You will be responsible for helping drive a holistic digital experience to promote areas that are key to driving overall business success.  

  • You will work closely with the Digital Engagement team, including Global Programs, Email, Personalization, Webinars, Web, and Social.
  • You will collaborate with various functional marketing teams, including Marketing Operations, Data and Analytics, Brand, Video, and Portfolio Marketing.
  • Opportunities to work closely with other channels and areas within Digital Engagement.
  • Assist in the development and execution of digital marketing campaigns across various channels, including but not limited to- Paid Media, Search Engine Marketing (SEM), SEO, Email, and Personalization.
  • Assist in the optimization of website content and landing pages for improved search engine rankings.
  • Monitor and analyze website analytics to measure the effectiveness of marketing campaigns.
  • Collaborate with various agencies to drive program development supporting key initiatives.
  • Stay up-to-date with the latest trends and best practices in digital marketing.

The Must Haves:

  • An upcoming graduate who is currently pursuing a degree in Marketing, Business, or a related field.
  • Demonstrated interest and knowledge in marketing – volunteering, internship, coursework, or other relevant experiences. B2B Technology interest is a plus.
  • Excellent project management, organizational, communication, and multi-tasking skills.
  • A collaborative approach to work seamlessly with teams cross-functionally and the ability to think on your feet in a fast-paced environment.
  • Proficiency in Microsoft Suite (Excel, Word, PowerPoint). Experience with Adobe Analytics, Power BI, or other visualization tool a plus. 
  • Strong in data analysis and segmentation, with the ability to derive actionable insights from complex datasets.

Assets/Nice to have:

Experience with Google Ads platform and keyword research tools is a plus.

Pay Range: The Pay Range for this position is $21.00 - $29.00 hourly

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

In addition to competitive compensation, Ciena offers students access to the Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation pay as required by applicable laws.

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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard.  Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

Top Skills

Adobe Analytics
Google Ads
Microsoft Suite
Power BI
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The Company
HQ: Hanover, MD
9,561 Employees
Hybrid Workplace
Year Founded: 1992

What We Do

Ciena (NYSE: CIEN) is a global leader in networking systems, services, and software. We build the world’s most adaptive networks to enable our customers to deliver richer, more connected experiences for all users. At our core, Ciena is a company rooted in people. We prioritize deep, collaborative relationships within our teams and alongside our customers, partners, and communities around the world.

For three-plus decades, we’ve brought our humanity to our relentless pursuit of innovation. We continue to lead the evolution of networking with a strong track record of industry firsts. As end-user expectations skyrocket, our customers and their networks must transform. Ciena powers this transformation by driving next-generation solutions built for maximum openness and agility—today and into the future.



Corporate/Brand Values:

• Customer First
• Integrity
• Velocity
• Innovation
• Outstanding People

We're the perfect size for you to make an impact. W

Only Ciena has the depth of expertise and the culture of collaboration and partnership required to help our partners evolve. We do this by strategically integrating hardware, services, and software in an open environment to ensure our clients’ networks are ‘fit for flexibility’ today and into the f

Why Work With Us

We are known for our industry-firsts, including the first coherent optical solution, converged packet-optical platform, and intelligence automation platform. Our commitment extends beyond innovation, logging in over 35,000 volunteer hours and $2 million to worthy causes in 2023. We're the perfect size and culture for you to make a difference.

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