Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address patients’ unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
We are open to candidates from various locations.
How you’ll make an impact:
- Contribute to driving awareness and preference for our portfolio of therapies among European interventional cardiologists and heart teams
- Execute the TMTT Europe Digital Marketing Strategy supporting our business goals and strategy
- Leverage market segmentation and target audiences for digital marketing activities
- Contribute to the annual development of marketing plans for Edwards TMTT EU
- Own TMTT European digital platforms (websites, YouTube, Showpad, Social Media Amplify app, Monday.com, etc.): strategy, content management, traffic-driving activities, technical maintenance, back-office tasks, support of Edwards users, etc.
- Lead our Artificial Intelligence activities (assets generation through GenAI tools, integration of Microsoft Copilot within our processes, etc.).
- Define, plan and execute measurable promotional campaigns, aligned to strategic business objectives
- Design, deliver and implement media plans across the portfolio
- Develop digital assets in collaboration with the marketing portfolio team and complying with Edwards’ policies
- Own and drive the communication plan for key congresses
- Be the Communication expert for the other marketing teams, providing advice and guidance on content, format and channels
- Manage our pool of creative, design and paid media agencies
- Internally, collaborate closely with global downstream and digital marketing teams
- Localize global assets to European markets
- Track and analyze performance metrics of our marketing assets (using Tableau, Google Analytics...) and turn these analyses into actionable recommendations
- Monitor Competitive communication campaigns and develop response messaging
- Design and execute internal communications
What you'll need (education and experience):
- 6+ years of professional experience
- University degree and 3+ years of experience in digital marketing
- Strong understanding in marketing strategy, channel mix strategy, and digital platforms (social media, email campaigns, marketing automation, CRM), and media planning.
- Experience managing agencies, freelancers, and collaborating in a matrix organization.
- Experience with CRM, Microsoft Office, Google Analytics, Tableau, and AI tools.
What else we look for:
- Proactive, results-driven, analytical, and detail-oriented.
- Structured and analytical thinking/skills. Data-driven.
- Strong communication, multi-project management, and relationship-building skills.
- Proficiency in English, other languages is a plus
- Team player. Can-do attitude and high energy
What We Do
Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more.
Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today.
Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives.
Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life.
For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms
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