Donaldson is committed to solving the world’s most complex filtration challenges. Together, we make cool things. As an established technology and innovation leader, we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn, effect change, and make meaningful contributions at work and in communities.
Digital Marketing & Automation Specialist
Ready to take your digital marketing expertise to the next level? Join our team at Donaldson and be part of a global leader solving the world’s most complex filtration challenges. We’re looking for a dynamic, data-driven specialist with 3 to 6 years of experience who’s passionate about marketing automation, lead generation, and driving business growth through innovative digital strategies.
Why You Should Apply
- Work in a collaborative and forward-thinking environment where your ideas matter.
- Use cutting-edge marketing technology to optimize campaigns and streamline workflows.
- Gain hands-on experience in B2B digital marketing and automation, shaping the future of lead generation.
- Our last specialist got promoted, and we’re excited to support your next career step!
Your Impact in This Role
As a Digital Marketing & Automation Specialist, you’ll be at the forefront of our digital transformation, shaping customer engagement and conversion strategies. Your expertise will drive sales, streamline lead management, and enhance customer retention while strengthening brand awareness through targeted digital communication—keeping our brand top-of-mind for customers and prospects.
Role Responsibilities:
- Drive lead generation & engagement – Use Marketo, Hootsuite, and Monday.com to create high-performing digital marketing campaigns across email, content marketing, paid media, and social platforms.
- Automate & Optimize – Develop workflows, segment audiences, and personalize messaging for maximum impact.
- Collaborate & Innovate – Work with cross-functional teams to refine marketing strategies and improve processes.
- Analyze & Improve – Monitor campaign performance, report insights, and continuously optimize strategies for higher conversions.
- Shape the Future of Retention – Design and implement a customer retention strategy, including consent management and engagement programs.
- Lead Management Mastery – Administer and fine-tune lead scoring, routing, and closing tactics to maximize revenue potential.
- Paid Campaign Wizardry – Manage and optimize with our digital marketing agency PPC & social media ads to generate quality leads while improving cost efficiency.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 3+ years of hands-on experience with a Marketing Automation platform like Marketo.
- Experience with CRM platforms like Microsoft Dynamics or Salesforce.
- Strong knowledge of digital marketing channels, lead nurturing, and campaign optimization.
- Exceptional analytical skills with a data-driven mindset and attention to detail.
- Excellent verbal and written communication skills in English.
- Strong collaboration and stakeholder management abilities.
Bonus Points If You Have
- Experience working in a multinational organization.
- Knowledge of Account-Based Marketing (ABM) principles and tools.
- Familiarity with Monday.com, Adobe Creative Suite and Analytics suites.
Join Us and Make an Impact!
If you’re looking for a role where you can innovate, collaborate, and grow, we want to hear from you. Apply now and be part of a team that values your expertise and helps shape the future of digital marketing in the B2B space!
#LI-GP1
Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.
Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers. These scams have attempted to solicit money for job applications and/or collect confidential information, Donaldson will never solicit money during the application or recruiting process. Donaldson only accepts online applications through our Careers | Donaldson Company, Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson.com email address. If you have any questions about the legitimacy of an employment opportunity, please reach out to [email protected] to verify that the communication is from Donaldson.
Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.
Top Skills
What We Do
Donaldson Company helps solve some of the world's most complex filtration and contamination control challenges, and is one of the largest global providers of unique filtration technologies and high-quality filters and parts. Our filtration technologies and products are used every day, in a variety of industries and environments, including aerospace, agriculture, construction, food and beverage, manufacturing, mining, power generation, transportation and many more. Key to our success, our 14,000 employees support customers at sales, manufacturing and distribution centers from over 140 locations on six continents.
The filtration market continues to grow. Customers' needs for filtration solutions continue to evolve. And the opportunities for our products and our people continue to expand.
