Digital Marketing Analyst

*This position is considered hybrid, where you will report to our headquarters multiple days a week*

The primary duties of the Marketing Data Analyst are to:

• Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Email, Social Media, Paid Search, and Web.

• Design and build processes to execute and automate campaign strategies.

• Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.

• Capture and mine data to identify customers most likely to respond to various direct marketing messages.

• Perform statistical analysis to generate lists of customers for targeted direct marketing campaigns.

• Automate existing marketing campaigns with manual components where possible.

• Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.

• Work with IT and Adobe DBAs to integrate and test new data sources.

• Use data management tools to standardize customer contact information to improve delivery rates, campaign performance, and analysis opportunities.

• Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.   

• Update and enhance business procedures manual.

• Enhance existing campaign management business processes to support efficient campaign management and marketing using ever developing best practices.

• Liaison with digital marketing and agency partners.

• Other duties as assigned.

Minimum Qualifications:

• Bachelor’s Degree in Computer Programming, Statistics, Economics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.

• 2+ years of experience working with relational data.

• 2+ years of direct marketing experience.

• 3+ years of experience programming in SQL.

• SQL MCTS Certifications preferred.

• Comprehensive knowledge of 2016 Microsoft Office Suite.

At AAA, your success is our success. What we can offer you:

• Competitive salary

• Annual Bonus + Annual Merit Increase Eligibility

• Hybrid work schedule

• Comprehensive health benefits package

• 3+ weeks of paid time off accrued during your first year

• 401(K) plan with company match up to 7%

• Professional development opportunities and tuition reimbursement

• Paid time off to volunteer & company-sponsored volunteer events throughout the year

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability