Digital Marketing Analyst

Company:MMC Corporate

Description:

Regional Digital Marketing Analyst

A highly experienced Digital Marketer, you will be a key member of the Marsh McLennan Digital Marketing team. Responsibilities will include driving distribution support and enablement, and monitoring and reporting to continuously improve “outside-in” user journeys and experience. With responsibility for delivering a best-in-class online presence, we will trust you to partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimization (inc. traffic and conversion). The digital marketing is in a fast-paced environment that operates across Marsh McLennan global businesses, with this role reporting into the specified Regional Digital Marketing leader.

At Marsh McLennan, we’re creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally – regardless of who you are, what you look like, where you were raised or born, who you love or what your religious beliefs are. You are welcome here. 

We will count on you to:

Distribution Enablement and Support

• Authoring webpages to drive the best user experience and to expand audience in Asia location websites and languages.

• Partnering with country marketers and business partners, to execute campaigns inc. email distribution.

• Managing overall “site health” inc. SEO, tags, cookie consent, accessibility, etc. and overall “local” execution of global processes. Partnering with Technology teams on Martech implementation and adoption.

• SEM and content writing are not currently in the scope.

• Coaching/educating marketing teams on best practices to influence digital campaign planning and online experiences.

• Driving “outside-in” taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localization, and personalization.

Monitoring and Reporting

• Mining analytics and data sources to continuously enhance our Region/Country user engagement, journeys and conversion including by identifying and implementing A/B tests.

• Partnering with Marketers on monitoring progress against Regional/Country objectives, targets and KPIs (inc. conversion and lead generation) and driving recommendations for improvement.

• Helping to drive the development of both analytics capabilities and processes, as well as accelerating the use of analytics by Marketers for insights and decision-making.

What you need to have:

• Outstanding solution-focused delivery with a track record in strong attention to detail, problem solving to achieve desired results and a proven ability to flex own style to be both strategic and hands-on when required.

• Strong experience in strategizing, designing, and executing a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/e-commerce sales.

• Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, email promotions, etc.

• Strong Basic analytics skills to track and measure performance and make data-driven decisions.

• Strong Fair Martech knowledge including with platforms such as AEM, MS Dynamics 365, Adobe Target, GA/Adobe Analytics, Wrike, SEMrush or other equivalent enterprise digital platforms. Experience in international websites management and Martech is a plus.

• Excellent ability to partner with and influence multiple-stakeholders in a dynamic environment with a "can do” mindset to achieve successful business impact and outcomes.

• Strong curiosity and creativity with a desire to stay up to date with industry trends and competitive landscape and apply to digital marketing initiatives.

• Excellent communications skills - English verbal and written.

• Relevant qualifications/certifications, or 3+ years related experience.

What makes you stand out:

• A pro at multitasking and managing multiple communication channels with flair and speed, and without flaw.

• A highly proactive, progressive, and analytical mindset and have outstanding written, oral, and organizational abilities.

• Demonstratable experience in B2B digital marketing and proven success stories using a marketing platform (e.g. AEM, MS Dynamics 365, Adobe Target, GA/Adobe Analytics, Wrike, SEMrush or other equivalent enterprise digital platforms.)

• Proven hands-on experience in driving marketing platform strategy, roadmap, and best practices.

• Experience in a fast-paced B2B technology marketing environment, with a deep understanding of digital marketing strategies.

Why join our team:

• Be part of a supportive and inclusive environment where you can bring your whole self to work.

• You’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action.

• We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us.

• Hybrid working that works around you.

• Competitive base salary with excellent bonus earning potential.

Marsh McLennan (NYSE: MMC) is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective. For more information, visit marshmclennan.com, or follow on LinkedIn and X.Marsh McLennan is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law.

Marsh McLennan is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh McLennan colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.