Digital Lead

Posted 2 Days Ago
Be an Early Applicant
Milano
5-7 Years Experience
AdTech • Marketing Tech
The Role
The Digital Lead at Starcom is responsible for developing digital strategies, analyzing performance, monitoring new media trends, overseeing e-commerce activities, and collaborating with internal teams. This role requires strong managerial experience and expertise in paid advertising platforms, guiding a team to meet client goals.
Summary Generated by Built In

Company Description

Publicis Groupe: win in the platform world!

Starcom is part of Publicis Groupe, the world’s second largest communications group.

What can we do as Publicis Groupe?  
Known for its world-renowned creativity, best in class technologydigital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey – anywhere in the world.

And what makes us unique? 
Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients – The Power of One!

About Starcom
Do you believe in the alchemy between people, creativity, data and technology? Are you convinced that this synergy can generate impactful emotions for brands and customers? Then, with over 5,000 dreamers around the world, Starcom is the right agency for you!

Click here to find more about us.

Job Description

Your to-do list:

  • Multicountry Responsable of the project.
  • Build strong digital strategies to meet client’s goals.
  • Analyze performance to provide proactively insights useful to the activities’ optimization and business growth.
  • Monitoring of new trends and new media possibilities to suggest to the client new test activation.
  • Suggest budget allocation in line with sales forecast.
  • Oversee ecommerce activities, both media and retail, leading a team of 4 specialists.
  • Collaborate with other internal teams, local and global, to define an integrated media strategy.

Qualifications

If in your past experience:

  • 5+ years of experience in digital performance media as senior biddable, performance marketing, or similar role
  • Managerial Experience
  • Good knowledge of the main paid advertising platforms (Google ADS, Meta Ads Manager, TikTok Business Manager, Programmatic DSP, Sponsored Ads)
  • Knowledge of Amazon ecosystem including the retail part will be considered a plus (Vendor/Seller Central Platform)
  • Amazon certifications will be considered a plus
  • Ability to plan, organize, manage time and prioritize tasks.
  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external stakeholders.
  • Fluency in written and spoken Italian and English


If you are:

  • fluent in English
  • Master’s Degree
  • able to work on multiple projects at the same time
  • great at working in teams
  • detail oriented

Additional Information

We take care of our talents and their wellbeing:


  • Future of Work: flexible entrance and smartworking 2 days per week
  • Corporate benefits : aligned with the hiring level
  • Learning & Development: a tailored learning path, individual and needs based approach, always on!
  • Corporate Wellness: free access to online training classes for your physical and psychological wellbeing


Did you know that our motto is Viva la difference?

With or without D.Lgs. 198/2006, we can't wait to meet you and welcome you, whoever you are!


Find more about Publicis Groupe Italy and our values on our official IG page here.


Videos to Watch

Top Skills

Amazon
Google Ads
Meta
Programmatic
Tiktok
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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