Position Summary: Responsible for daily management and training of web producers, web reporters and social media producers in local newsroom. Oversee and improve the daily packaging of all digital editorial content published and distributed across the Nexstar network of sites and media platforms with the goal of increasing user interactivity and traffic -- particularly in-DMA users. Audience expert that understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple websites depending on regional needs. Ability to jump into the mix and create high-performing content as needed.
Position Responsibilities
- Attends local editorial meetings and serves as bridge between broadcast and digital in local newsroom
- Trains, coaches, and manages team of local digital journalists
- Excellent at writing buzzy headlines that increases pageviews and packaging content that grows pageviews per visitor and time on site.
- Works with web producers to assure steady stream of interesting content is packaged in an interactive way and promoted in a way that generates reader interest.
- Evaluates website traffic trends in effort to make decisions on both daily content and longer-term content development that will grow in-DMA traffic.
- Leads team member responsible for planning and implementing special coverage projects (severe weather, breaking news, enterprise digital content databases and projects).
- Monitors major news websites, local and state news websites, blogs and social media for breaking news and trending topics.
- Promotes news content on social media.
Skill/Experience Requirements
- 5 years of experience gathering or producing news and information with 3 years of experience working primarily on the web.
- Experience building online databases (investigative, elections, weather, etc.)
- Knowledge of SEO best practices and AP Style
- Organized, technical problem solver and quick decision maker
- Enjoys working in teams and has excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Ability to take direction and quickly implement new ideas
- Comfortable adapting to changes in evolving industry and thrives under pressure
- Self-motivated, competitive spirit and assertive personality with ability to balance multiple competing projects and priorities
- Schedule flexibility (nights, weekends)
- Strong understanding of Google Analytics; Chartbeat experience a plus
- Proficiency in MS Office a must; HTML, CSS and Photoshop experience a plus
Education Requirements
- Bachelor's degree.
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
