Digital Demand Generation

About WorkOS 🚀

WorkOS builds tools and services for developers to help them implement authentication, identity, authorization, and overall enterprise readiness. We’re a fully distributed team with employees across North American time zones. We’re well-funded, having raised an $80M Series B. Our fast-growing customer base includes hundreds of rapidly growing SaaS companies like Webflow, Vercel, Plaid, Loom, and Drata.

About the role 💭

We are seeking a Digital Demand Generation Manager to join the Marketing team at WorkOS. In this role, you will design, execute, and optimize campaigns across various channels to drive signups and product engagement. You will be instrumental in scaling our PLG (Product-Led Growth) strategy, working closely with product, sales, and marketing teams to grow the business.

Responsibilities ✔️

• Build and execute B2B demand generation strategies across digital channels (paid media, email, SEO, social).
• Directly manage and optimize Google & LinkedIn ad campaigns to drive qualified sign-ups and reach broader audiences
• Own design and execution of top-of-funnel lead creation and conversion, through the nurturing process (e.g. landing pages, email drip campaigns, and SDR outreach)
• Identify new audiences and sponsorship opportunities (newsletters, podcasts, etc.) to promote new WorkOS launches and events
• Determine high-potential growth leads (e.g. upon fundraising announcements, sending swag)
• Use data analytics to monitor and report on the performance of campaigns, including key KPIs such as lead volume, conversion rates, pipeline generation, CAC and ROI
• Establish and maintain strategic partnerships with startup accelerators and tech platforms (e.g., Google for Startups, Azure, Y Combinator, Mercury, Stripe Atlas, etc.) through discounts/credits

Qualifications 🌟

• B2B demand generation experience with a focus on lead generation and growth
• Experience owning marketing automation and CRM systems (Hubspot, Salesforce)
• Proven track record of scaling marketing campaigns across paid, organic, and earned channels
• Experience working directly with Google Ads
• Proficiency with Mode or other similar data analytics platforms
• Demonstrated experience in a PLG model, driving product adoption and usage
• Analytical mindset with experience in data-driven decision-making
• Excellent project management and collaboration skills

The annual US base salary falls within the range of $140,000 to $165,000. This range does not encompass the full spectrum of benefits such as equity, health insurance, vacation time, and paid parental leave. The final compensation will be determined considering various factors, including experience, skills, and qualifications.

Benefits (US Only) 💖

At WorkOS, we offer resources that emphasize personal and familial well-being. We offer healthcare coverage for you and your family, including medical, dental, and vision. We offer parental leave, paid-time off and fully remote working arrangements.

Benefits include:

- Competitive pay

- Substantial equity grants

- Healthcare insurance (Medical, Dental and Vision) for you and your family

- 401k matching

- Wellness and fitness monthly allowances

- PTO + paid holidays + unlimited sick leave

- Autonomy and flexibility with remote work

Equal Opportunity Employer

WorkOS is an equal opportunity employer, committed to diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.