Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This role focuses on the operation and management of the Customer Engagement Platform (CEP), utilizing Salesforce Marketing Cloud to enhance customer engagement. The Digital Customer Engagement Manager will oversee platform functionality, execute use cases, and collaborate with stakeholders to ensure effective use of the CEP, from initial setup to ongoing monitoring and optimization.
Customer Engagement Platform Operation & Management:
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Operate and maintain the CEP: Ensure the platform's accuracy, quality, and optimal performance (Data Cloud, Marketing Cloud, Intelligence)
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Implement and manage use cases: Align use cases with organizational goals and customer engagement strategies.
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Cross-functional collaboration: Support the deployment and management of use cases from various business stakeholders.
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Analyze campaign performance: Derive insights from data to inform ongoing engagement strategies.
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Training and support: Provide training and support to team members and stakeholders on using the CEP effectively.
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Troubleshoot and optimize: Use basic coding principles to troubleshoot and optimize platform functionality.
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Manage contracts, risks, and usages: Oversee 3rd party contracts, usages, expenses, and reporting.
Other Tasks:
Support digital engagement initiatives: Assist the team with other initiatives related to digital customer engagement.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
Top Skills
What We Do
In Asia and Africa, Prudential has been providing familiar, trusted financial security to people for 100 years. Today, headquartered in Hong Kong and London, we are ranked top three in 12 Asian markets with 18 million customers, around 68,000 average monthly active agents and access to over 27,000 bank branches in the region.
Prudential is focused on opportunities in the most exciting growth markets in Asia and Africa. With access to over 4 billion people in both these regions, we are investing in broadening our presence and building our leadership in the life and asset management markets.
We are committed to making a positive impact on our customers, our employees and our communities by delivering the best savings, health and protection solutions to people so they can get the most out of life. Visit our websites for more information
Prudential plc: https://www.prudentialplc.com/
Prudence Foundation: https://www.prudentialplc.com/en/prudence-foundation
