Digital Content Producer

Posted 7 Days Ago
Be an Early Applicant
Grand Rapids, MI
Entry level
Digital Media • News + Entertainment
The Role
The Digital Content Producer is responsible for creating and editing local news stories for a digital audience, promoting content on social media, and ensuring adherence to journalistic standards. This role requires collaboration with team members and an ability to respond to audience traffic patterns while producing engaging and high-quality content.
Summary Generated by Built In

The Digital Content Producer is responsible for crafting local news stories for woodtv.com (everything from quick-hit local stories to breaking news and enterprise reports), packaging broadcast content for a digital audience, curating high-performing content from wire services, and zoning homepage layouts driven by data. This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Publish several digital stories per shift (quick-hits, breaking news and reported pieces).
  • Edit reporter content and package it for web.
  • Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
  • Promote and distribute news content on social media.
  • Strong AP-style writing, copyediting, grammar and story organization skills.
  • Strict journalistic standards, including vetting, pitching and ethical treatment of the stories we cover.
  • Contribute to long-term and special digital projects.
  • Build a positive working relationship with digital director, digital executive producer and newsroom staff.
  • Ability to work collaboratively and autonomously as needed.
  • Ability to responsibly and respectfully interact online and over the phone with community members.
  • Other duties as assigned.

Skill/Experience Requirements:

  • Bachelor’s degree in journalism or related field with focus on digital content.
  • Engaging headline writer.
  • Strong multi-tasking abilities.
  • Strong news judgement.
  • Capable of researching, interviewing and writing original news articles.
  • Knowledge of AP Stylebook and SEO.
  • Enjoys working with a team and has excellent interpersonal skills.
  • Strong communicator.
  • Proficiency in MS Office and WordPress.
  • A desire to learn and grow.

Work Hours:

This is a full-time position. Early morning hours are likely.

#LI-Onsite

    The Company
    HQ: Irving, TX
    5,001 Employees
    On-site Workplace
    Year Founded: 1996

    What We Do

    Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
    In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
    From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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