As a Digital Content Manager on the Broad Arrow team, you’ll be responsible for implementing our web and digital marketing efforts to drive brand awareness, traffic, and leads while creating all types of materials for websites, digital advertising, social media, and email campaigns. The ideal candidate for this position will have a passion for the automotive industry and a deep understanding of digital marketing systems.
Ready to get in the driver’s seat? Join us!
What you’ll do
- Responsible for the content strategy and implementation of creative for the companies’ websites and its product offerings
- Improve web content to meet user and organizational needs (i.e. improve find-ability, search engine optimization (SEO) relevance/stickiness)
- Use analytics tools to track and analyze campaign performance and make data-driven recommendations for website improvement
- Create emails pertaining to the marketing strategies and tactics while working within the companies established brand guidelines, templates, and timelines as well as track and report email performance.
- Execute digital marketing campaigns, including SEO/SEM, database marketing, email, social media, google ads, and display advertising and analyze their effectiveness and performance
- Travel to major collector car events and/or auctions
This might describe you
- Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field.
- Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
- Proven experience with a focus on strategy development, campaign management, and performance optimization.
- Experience with email marketing services.
- Strong understanding of digital marketing channels.
- Proficiency in MS Excel.
- Proficient in using graphic design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Excellent communication skills, both written and verbal.
- Strong analytical and problem-solving skills.
- Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Positive mindset with strong orientation for teamwork and collaboration.
Other things to note
- This position can be worked as a remote position within the United States.
- Familiarity with public company requirements, including Sarbanes Oxley and key regulations, if applicable. For SOX compliant roles, responsible for designing, executing, and documenting internal controls where they have been identified as owners to prevent errors in financial reporting, processes, and business operations. Including attestation to the completeness, accuracy, and compliance of all financial reporting data, where applicable.
Say hello to Hagerty
Hagerty is an automotive enthusiast brand and the world’s largest membership organization. Along with being a best-in-class provider of specialty insurance for enthusiasts, Hagerty is also home to the Hagerty Drivers Foundation, Garage + Social, Hagerty Drivers Club, Marketplace and so much more. Committed to saving driving for future generations, each and every thing Hagerty does is dedicated to the love of the automobile.
Hagerty is a rapidly growing company that values a winning culture. We provide meaningful work for and invest in every single team member.
At Hagerty, we share the road. We are an inclusive automotive community where all are welcomed, valued and belong regardless of race, gender, age, or car preference. We are united by our shared passion for driving, our commitment to preserve car culture for future generations and our desire to make a positive impact in the world.
If you reside in the following jurisdictions: Illinois, Colorado, California, District of Columbia, Hawaii, Maryland, Minnesota, Nevada, New York, or Jersey City, New Jersey, Cincinnati or Toledo, Ohio, Rhode Island, Vermont, Washington, British Columbia, Canada please email [email protected] for compensation, comprehensive benefits and the perks that set us apart.
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US Benefits Overview
Canada Benefits Overview
UK Benefits Overview
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Top Skills
What We Do
Hagerty was built by people who love cars. We began as a niche insurance agency offering coverage for collector cars. We’re now a global automotive enthusiast brand and the world’s largest membership organization for car lovers. It's all driven by our love for cars.
Our purpose is saving driving. We exist to fuel car culture and ultimately save driving for future generations. Our mission is building a global business to fund our purpose, create a space where team members thrive; and drive positive impact throughout the world.
Driving is who we are. Hagerty offers integrated membership products and programs with unique experiences that bring together automotive enthusiasts across the globe. We connect people who love cars through our Hagerty Drivers Club (620,000+ members), entertainment and events such as the Greenwich Concours d’Elegance, The Amelia, The Detroit Concours, Motorlux and the California Mille, as well as valuation capabilities, Hagerty Marketplace, Hagerty Media, and Garage + Social.
Hagerty is always looking for talented new team members to help us drive forward. If our purpose, mission and beliefs resonate with you, let’s talk about getting you behind the wheel
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