Digital Advertising Specialist

Posted 4 Days Ago
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Vilnius, Vilniaus miesto savivaldybė, Vilniaus apskritis
Hybrid
Junior
eCommerce • Marketing Tech
The Role
The Digital Advertising Specialist will manage and optimize paid advertising campaigns across platforms like Google Ads and Meta. This includes monitoring performance metrics, collaborating with teams for campaign alignment, and troubleshooting analytics. The role aims to improve digital marketing strategies and drive campaign performance.
Summary Generated by Built In

Omnisend is an email and SMS marketing platform built for ecommerce brands. Offering one-click integration with major ecommerce platforms, ready-made automation and email templates, and award-winning 24/7/365 customer support, Omnisend is loved by professionals and newbies alike. The idea that "great marketing needs to be expensive" is proven wrong every day by over 125,000 Omnisend customers who are successfully growing their businesses through email and SMS marketing.


We’re looking for a Digital Advertising Specialist to join our team and contribute to Omnisend's paid acquisition strategy. In this role, you’ll focus on managing, executing, and optimizing advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, Reddit, Capterra, and more. You’ll play a key role in driving campaign performance, analyzing data for insights, and ensuring we reach the right audiences effectively. This is a great opportunity to develop your skills further and make a real impact on our digital marketing efforts.

What you'll do @Omnisend:

  • Plan, manage, and optimize paid advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn, etc.) focusing on driving performance.
  • Execute day-to-day campaign management, including budget allocation, bid adjustments, and audience targeting.
  • Monitor and analyze campaign performance metrics to identify insights and opportunities for optimization.
  • Conduct research to stay ahead of industry trends and identify new tools or strategies to improve results.
  • Collaborate with internal teams (Creative, Web Growth, Product Marketing) to align messaging and visuals in campaigns.
  • Troubleshoot tracking and analytics, including pixels and conversion tracking.
  • Support testing roadmaps and assist in running A/B tests to improve campaign efficiency.

What we expect from you:

  • 2+ years of experience managing paid acquisition campaigns, ideally within SaaS and/or e-commerce.
  • Hands-on experience with Google Ads, Meta Ads, and LinkedIn Campaign Manager.
  • Solid understanding of analytics tools like Google Analytics (GA4) and data visualization platforms.
  • Strong analytical and problem-solving skills with a focus on achieving measurable results.
  • Knowledge in media buying, research, and planning.
  • Ability to prioritize tasks and manage campaigns effectively in a fast-paced environment.
  • Proficiency in English, with excellent communication skills.

What we offer in return:

  • Gross salary starting at 2600 EUR/month, with quarterly salary reviews.
  • Flexible working hours and remote work possibilities after trial period.
  • An unlimited learning budget for professional growth aligned with Omnisend’s goals.
  • Private health insurance.
  • Unlimited access to psychotherapy.
  • Workstation budget.
  • Personalized work anniversary gifts (house cleaning, spa treatments, international flights, etc.).
  • A collaborative, high-performing environment with senior colleagues (over 70%).
  • Cutting-edge tools, methods, and best practices inspired by top Silicon Valley tech companies.
  • Opportunities to participate in attractive workations and team-building events.

Top Skills

Google Ads
Google Analytics
LinkedIn
Meta Ads
The Company
201 Employees
On-site Workplace
Year Founded: 2014

What We Do

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing. We’re a team of more than 180 Omnisenders working worldwide and looking for talented, passionate developers, artists, marketers, and everything in between. Are you excited about helping ecommerce marketers to discover the best ways to build relationships with their customers? Check out our open positions here: https://www.omnisend.com/careers/

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