Digital Activation Manager (Paid Search Skew)

Job Description

At Spark Foundry our vision is to Fuel Famously Effective Ideas. Famous and Effective. Not one or the other, both. That sounds nice, but to get to famously effective ideas you need some key ingredients. 

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle obstacles through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. Everything else is vanity. You need to embrace both the art and the evidence. Right and left. Imagination and activation. Insight and technology. Big ideas, forensically measured. 

All that while being a good human? Sound like you? Sound like where you’d like to be? We’d love to meet you. 

What benefits does Spark offer? 

Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world’s most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com 

Enjoy all the perks that come with our network offering: 

• A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing. 

• A creative, lively and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach “working your way, with us!” 

• Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. 

• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes. 

• A culture of open feedback and support to reach your goals through our Career Conversations program. 

• A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE, EmbRACE, and Ecologique committees. 

• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave (after 2 years of service). 

• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. 

• Parental leave policy with up to 18 weeks (based on tenure) paid primary carer leave, secondary carer swap and Cub Care leave. 

• Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs. 

• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation and the Australian Disability Network. 

THE PURPOSE OF THIS ROLE

An opportunity not to be missed if you’re looking to be a part of impactful milestone changes and incredible industry-first campaigns for one of the leading big 4 banks in Australia. This is a very well-respected account by key partners like Google, Meta, TikTok & Snapchat, which opens up endless opportunity for growth and inspiring you to do your very best work!

As the Digital Activation Manager, you will be responsible for the end-to-end delivery across your account ensuring a high standard of digital brief responses, WIPs, business/quarterly reviews, reporting, and campaign performance.

You will ensure the performance of your client campaigns and ensure the investment delivers against their business objectives while also building exceptionally strong relationships with them.

You will also be responsible for supporting, coaching, developing and overall management of an Digital Activation Executive and Coordinator

WHAT KEY RESPONSIBILITIES DOES THIS ROLE HAVE?

• You will be responsible for campaign management, optimisation and analysis and work closely with our internal team, as well as the client to build out future-focussed testing and optimisation roadmaps.

• Paid search & social campaign management and comfortable working in-platform across SA360, Google and Microsoft Ads, Meta, Tiktok, Pinterest.
• You will have strong client servicing experience and provide client leadership on search strategy, partnerships and tech opportunities
• Develop and grow relationships with clients and client teams through paid search excellence Meet or surpass client performance targets
• Oversee the execution and optimisation of paid search programs and campaigns
• Support the Search Director in managing client WIP and reporting meetings to discuss upcoming initiatives and provide analysis & insights that go beyond just the numbers, alongside key actions

WHAT BEHAVIOURS DOES OUR DREAM DIGITAL ACTIVATION MANAGER HAVE?

• Develops professional relationships with internal teams, media partners & clients.
• A team player that is inspiring, collaborative and enjoys mentoring, training and motivating their team as well as managing upwards
• Confident and engaging interpersonal, presentation and communication skills, able to guide and influence key stakeholders.
• Strong organisational skills with the ability to juggle multiple priorities.
• Attention to detail that is second to none.
• Has a curious nature with a willingness for continuous learning, keeping up to date with industry updates, new betas and brings testing ideas to clients.

KEY REQUIREMENTS

• Experienced managing large client budgets and sophisticated paid search and social campaigns
• Knowledge of programmatic campaigns will be advantageous
• Strong project management skills with the ability to concurrently manage a team and individual task list
• Strong experience across SA360, Google Ads & Bing Ads + GA360/GA4
• Demonstrated ability to articulate media strategy into performance media solutions and responsibility for reaching performance targets

If you don’t tick every box in this ad, please don’t rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. 

Diversity. Inclusion. Equity. More than just words, these are part of our DNA. At Publicis Groupe we are committed to the inclusion and recognition of all people, regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.