Design Director

Posted Yesterday
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New York, NY
150K-170K Annually
Senior level
Fashion
The Role
The Design Director will lead the digital design team at SPANX, overseeing visual design for campaigns and digital experiences. Responsibilities include managing the graphic design team, creating digital marketing assets, collaborating with brand and channel teams, and presenting creative outputs to stakeholders.
Summary Generated by Built In

Company Description

Overview
SPANX isn’t your average company. We revolutionized an industry by challenging the status quo and putting the customer first. You might know the story: our founder, Sara Blakely, who needed the right thing as a base layer to feel 100% in white pants, so she cut the legs off a pair of tights and Spanx was born. The spark of that origin is the fuel for our future. We grew up in shapewear. But we’ve graduated. For 25 years (yep, we're old enough to rent a car now), we've been experimenting, innovating, and occasionally banging our heads against the drawing board. And we will never stop obsessing about what women who are out there doing their thing deserve. Because we are those women. And we’re honored to create on behalf of us all. 

We make elevated essentials with confidence built in. Essentials for layering underneath or wearing out loud, for “just-between-us” and “where'd you get that?” For everything you've got planned (and don't). Because what you put on can change how you show up. And if it's not working for you, it's got no place in your closet. Or on your body. Creating items that’ll make you feel great is a matter of the heart—and the lab. In every Spanx product is technology we design and build to highlight, complement, and form your look, just the way you like it. SPANX design and technology help make sure what you see in the mirror reflects that feeling of feeling your best (you know the feeling?). We are a high-growth, innovative and ambitious company and we are embarking on an exciting trajectory of both digital and international expansion.
About the role
At SPANX, we believe great design is essential to telling our story and inspiring confidence in our customers. We are seeking a visionary Design Director to lead our digital design team.

The Design Director will be a key leader within the Creative team, overseeing all aspects of visual design. This role requires a blend of branding, strategic vision, creative direction, and team leadership. As a steward of the SPANX brand, you’ll ensure every piece of creative output—from campaigns to digital experiences—resonates with our customers, aligns with our brand ethos, and meets business goals.

This role is based in our New York City offices, requires weekly in office work Tuesday-Thursday, and reports into Katie Weeks.

The annual base salary for this position ranges from $150k to $170k. Actual salary will vary based on a candidate's location, qualifications, skills, and experience.

Job Description

You’ll love it because you will…

  • Oversees the graphic design team in developing cohesive visual identities for product launches, seasonal campaigns, and brand moments, ensuring alignment with Spanx's brand guidelines.
  • Directs the creation of all weekly digital marketing assets, including website graphics, email designs, and social media content, maintaining consistency and excellence.
  • Collaborates closely with the Brand and Channel teams to ensure digital marketing designs meet partner needs and align with strategic goals.
  • Presents creative assets to cross-functional teams weekly, providing clear rationale and gathering feedback to refine designs.
  • Partners with the Art Director to establish unique design identities for upcoming launches, ensuring innovative and impactful creative execution.

Qualifications

We require…

  • 10+ years of design experience, with at least 5 years in a leadership role overseeing creative teams.
  • Proven experience managing multidisciplinary teams, including designers, project managers, and copywriters.
  • A strong portfolio demonstrating expertise in branding, campaign development, and multi-channel design.
  • Advanced proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Knowledge of motion graphics, video editing, and digital production.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Strong organizational skills and ability to manage multiple priorities in a fast-paced environment.
  • Passion for the Spanx mission and a commitment to empowering women through creativity.
  •  
  • Creating & Conceptualizing: Produces new ideas, approaches insights; creates innovative products or designs; produces a range of solutions to problems.
  • Interacting & Presenting: Establishes good relationships with customers and staff; relates well to people at all levels; builds a wide and effective network of contacts.
  • Leading & Deciding: Takes responsibility for actions, projects and people; takes initiative and works under own direction; initiates and generates activity and introduces change into work processes.
  • Energizing the Network: Introduces new ideas or challenges, then allows members to find creative ways to resolve the tension within the network; encourage teams to seek out and debate opposing perspectives, whilst discouraging personal animosity.

Additional Information

Spanx is proud of our continued Progressive People Practices…

  • Company Healthcare Plan: $0.00 out of pocket (Employee only benefit) Fertility testing and treatment are included in Spanx’s medical plans, even without the diagnosis of infertility.
  • Parental Leave Policy: Primary caregiver receives 16 weeks AND will have the option to work a half-time schedule (20 hours per week) for up to four additional weeks with full-time (40 hours per week) pay.
  • Mental Health Days: 10 days
  • 401K: Matched up to 4% with immediate vesting.
  • PTO & Company Holidays: PLUS two full weeks of companywide closures (one in the Summer; one between Christmas and NYE)
  • Flex Friday: Year-round half day Fridays!
  • All your information will be kept confidential according to EEO guidelines.

Top Skills

Adobe Creative Suite
The Company
Atlanta, GA
318 Employees
On-site Workplace
Year Founded: 2000

What We Do

SPANX founder Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look under white pants. Armed with scissors and sheer genius, she cut the feet off her control top pantyhose and the SPANX revolution began! With a focus on solving wardrobe woes, the SPANX brand has grown to offer bras, underwear, leggings, active and more. SPANX has secured its place in women's hearts and in pop-culture with daily mentions everywhere from CNN to SNL.

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