Demand Generation Specialist

SiteZeus is hiring a Demand Generation Specialist to help drive its growth through Marketing Automation and Digital Marketing. This person will develop, execute and measure integrated marketing campaigns to generate qualified leads and sales opportunities. The candidate must be creative, analytical and hands-on, with the ability to set and meet deadlines and work collaboratively in a fast-paced environment. At SiteZeus, our team members are exceptional in the pursuit of their crafts. We value boldness in our approach and working together to find quick ways to solve complex challenges.
SiteZeus is the leading end-to-end solution to driving revenue growth. Our goal is to empower multi-unit and service-based brands with advanced analytics and on-demand insights, enabling them to efficiently open and operate better-performing sites. Since our establishment in 2013, we have assisted brands with site selection and portfolio optimization through our revolutionary location intelligence platform, SiteZeus Locate. In line with our commitment to constant improvement, we launched SiteZeus Market in 2022, our customer segmentation solution. To solidify ourself as a complete lifecycle software provider, we introduced SiteZeus Sell and Build in 2023.
Through our four user-friendly products, we are able to supply every team in an organization with a comprehensive range of tools to drive franchise sales, facilitate market planning, support development, enhance marketing efforts, and streamline operations.
Expected Salary Range: $50,000 - $60,000 per year
Primary Responsibilities:

Marketing Automation

• Develop high impact demand generation programs across the buyer journey to generate new inquiries, qualify existing prospects, drive sales opportunities and conversions to qualified opportunities.
• Use Marketing Automation to set up basic emails, list selections, registration pages and workflows.
• Prioritize and manage demand generation programs: email nurture, events, webinars.
• Build lead scoring, routing, and lead lifecycle processes in HubSpot.
• Use HubSpot to measure and report on key SaaS demand generation metrics and campaign results.
• Provide visibility into channel and campaign-specific effectiveness to understand top-performing and most efficient channels and tactics.

Digital Marketing

• Optimize SiteZeus awareness and conversion across online channels.
• Increase traffic through Search Engine Optimization (SEO).
• Refine and manage paid search campaigns (SEM/PPC).
• Execute website A/B testing and personalization to increase conversion rates (CRO).
• Manage content updates and landing pages on our existing website.
• Develop and innovate social media marketing strategy to engage with prospects and increase company awareness.

Attributes of the Successful Candidate:

• Self-starter with demonstrated capability to work in fast-paced, dynamic marketing environment.
• Experience using one or more leading Marketing Automation platforms, Hubspot preferred.
• Strong hands-on experience, proficiency and enthusiasm for analyzing campaign results, building reports, and manipulating data.
• Strong project management skills, accustomed to working to a budget and within strict timelines.
• Willingness to learn and should be able to flourish in a high growth, dynamic and entrepreneurial environment.
• Excellent written and verbal communication skills.
• Minimum of 1-2 years experience in B2B or SaaS marketing is preferred.
• Bachelor's in Marketing, Marketing related field, or equivalent work experience required. 
• SEO, SEM, Social Media Savvy.

This is a Remote (work from home) position.
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