Demand Generation Manager

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com. 

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins. 
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas. 
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren’t just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear. 
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life. 

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Demand Generation Manager

The Demand Generation Manager will be instrumental in Lantern’s growth strategy, driving marketing programs that generate high-quality leads, nurture prospects, and convert them into pipeline opportunities. This role will focus on integrating multi-channel strategies, leveraging data insights, and collaborating across marketing and sales to achieve aggressive growth goals. The ideal candidate has a strong understanding of B2B demand generation in the benefits or healthcare ecosystem, thrives in a fast-paced environment, and delivers measurable results. 

Location: Remote | USA | Travel Required

Responsibilities:

• Design and execute data-driven demand generation campaigns, including digital marketing, email nurturing, webinars, and content syndication. 

• Develop and optimize full-funnel strategies that attract, engage, and convert qualified leads into pipeline opportunities. 

• Write and execute outbound email sequences, webinar emails, along with other prospect-facing materials on an ongoing basis. 

• Work closely with Sales, SDRs, and Partnerships to align marketing efforts with sales goals and improve lead handoff processes. 

• Collaborate with product marketing to create compelling content and messaging tailored to each stage of the buyer’s journey. 

• Manage lead scoring, segmentation, and nurturing workflows using CRM and marketing automation platforms (e.g., Salesforce, HubSpot). 

• Monitor and report on performance metrics, providing insights to refine strategies and ensure ROI across campaigns. 

• Partner with the SDR team to optimize outreach and support account-based demand strategies (ABM/ABX). 

• Coordinate with the events team to integrate demand generation efforts into event strategies, ensuring measurable business impact.

Requirements:

• 5+ years of experience in demand generation at a high-growth B2B company, preferably within the healthcare or benefits ecosystem. 

• Proven track record of developing and executing integrated marketing campaigns that generate pipeline and revenue. 

• Deep knowledge of lead generation tactics, including digital marketing, ABM/ABX, and SDR alignment. 

• Experience with marketing automation platforms (specifically HubSpot) and CRM tools (e.g., Salesforce). 

• Strong analytical skills, with the ability to measure and optimize campaigns for performance. 

• Excellent project management and collaboration skills, capable of working cross-functionally to achieve goals. 

Strong Candidates will:

• Demonstrate a sense of urgency in driving demand generation initiatives, ensuring timely execution of campaigns and responsiveness to shifting market or business needs. 
• Be willing to get tactical and dive into the details, whether it’s building campaign workflows, analyzing performance metrics, or optimizing lead nurturing processes. 
• Build strong, collaborative partnerships across marketing, sales, and SDR teams to align efforts, improve lead conversion rates, and drive shared success. 
• Continuously explore and adopt new tools, techniques, and channels to enhance demand generation efforts and maintain a competitive edge in the market. 
• Navigate challenges with creativity and adaptability, pivoting strategies as needed to deliver measurable outcomes in a fast-paced, high-growth environment. 
• Proactively identify opportunities to optimize the marketing funnel, improve lead quality, and enhance campaign ROI through data-driven insights. 
• Balance strategic planning with tactical execution, seamlessly shifting between long-term goals and immediate priorities to achieve business objectives. 
• Build and implement comprehensive demand generation campaigns using inbound and outbound strategies across various channels such as in-person and virtual events, webinars, email, web, paid media, social media, and content. 
• Utilize marketing automation and CRM tools to build, execute, and measure campaigns and lead nurturing programs. 
• Write and execute outbound email sequences, webinar emails, along with other prospect-facing materials on an ongoing basis. 
• Measure and interpret data across all demand generation and ABM tactics and report to the broader team. You will also partner with Revenue Operations and other internal teams to develop campaign reporting that keeps Sales, Partnerships, Events, and other cross-functional stakeholders informed of campaign outcomes, pipeline performance, and revenue targets. 
• Make data-driven decisions to continuously optimize and drive customer acquisition, engagement, and retention 
• Collaborate closely with sales a to identify target accounts and develop personalized marketing campaigns tailored to specific industry segments and personas. 
• List extraction and segmentation within target account databases to ensure precise targeting and messaging alignment for effective ABM campaigns 

Benefits

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.