Demand Generation Manager

Posted 7 Days Ago
Be an Early Applicant
Tel Aviv
3-5 Years Experience
Consumer Web • eCommerce • Marketing Tech • Retail • Software
Yotpo, the leading eCommerce marketing platform.
The Role
The Demand Generation Manager is responsible for developing and executing marketing strategies to drive awareness, interest, and conversion for Yotpo's products. This includes managing multi-channel campaigns, optimizing the lead funnel, and analyzing performance data to enhance strategies. The role requires collaboration with various teams and staying informed on industry trends to identify growth opportunities.
Summary Generated by Built In

If you're into online shopping (who isn't these days?), chances are you've crossed paths with Yotpo. We're all about eCommerce retention—helping brands of every size turn one-time shoppers into lifelong customers. 

Think loyalty programs, SMS and email marketing, subscriptions, and reviews—it's what we do best. Plus, we've got more tricks up our sleeve.

With teams spread across the globe—from the US and Canada to the UK, Israel, Bulgaria, and Australia—we're growing fast. Our main mission? Delivering cutting-edge technology that sets new standards in the industry.

Sounds exciting? Then read on, because we’re looking for curious professional talents to be a part of building the future of the e-commerce industry.

Join Yotpo as a Demand Generation Manager!

Are you passionate about marketing, product strategy, and data analysis? We’re looking for a collaborative Demand Generation Manager to join our diverse and supportive team. At Yotpo, we value different perspectives and strive to create a workplace where everyone feels they belong.

In this role, you will:

  • Design and implement strategies to attract new leads and grow our pipeline through channels like email, social media, and search.
  • Develop campaigns that increase brand awareness, engagement, and conversion rates.
  • Work closely with teams across Product, Sales, and Marketing to create content and campaigns that connect with our audiences.
  • Oversee the lead process, from demo requests through to qualified leads and successful deals, ensuring smooth transitions and a positive experience for customers.
  • Use data and campaign results to refine strategies and ensure alignment with company goals.
  • Keep up with industry trends and customer needs to explore new growth opportunities.
  • Manage our demand generation tools and platforms, such as HubSpot, Salesforce, and Google Analytics.
  • Collaborate with global teams to make sure our leads flow smoothly through the process and customers have a great experience.

What we’re looking for:

  • At least 3 years of experience in demand generation, lead generation, or growth marketing.
  • A track record of designing and managing successful marketing campaigns.
  • The ability to work well both independently and as part of a team.
  • Experience working with SaaS, B2B, or eCommerce is a plus.
  • Familiarity with marketing tools such as HubSpot, Salesforce, and Google Analytics.
  • Strong communication skills, with the ability to explain your ideas clearly in both writing and speaking.
  • Analytical skills that help you turn data into meaningful insights.
  • Creativity and openness when thinking of new marketing ideas.
  • A well-organized approach to managing projects and tasks.
  • Enthusiasm for working in a fast-paced, team-oriented environment.

Why Yotpo? At Yotpo, we’re committed to creating a welcoming and inclusive environment where everyone feels respected and supported. We believe that diverse teams are more innovative and successful. If you’re excited by this role but don’t meet every qualification, we encourage you to apply—we’d love to hear from you!



#LI-Hybrid

Top Skills

SaaS
The Company
HQ: New York, NY
1,000 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Yotpo is the leading eCommerce marketing platform, helping thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the martech stack. Yotpo is a Forbes Cloud 100 company with offices worldwide including New York, London, Tel Aviv, Sofia, Australia and growing!

Why Work With Us

The primary perk of working at Yotpo is being surrounded by some of the most intelligent, driven and compassionate people you'll ever encounter. We all work very hard to become better professionals and better people.

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