Demand Generation Leader (m/f/d)

Posted 12 Days Ago
Be an Early Applicant
2 Locations
Remote
Senior level
Software
The Role
The Demand Generation Leader at SimScale will design and manage marketing campaigns targeting strategic accounts, optimize performance marketing initiatives, and drive engagement. Responsibilities include collaborating on ABM strategies, leveraging data for insights, and enhancing thought leadership through consistent messaging.
Summary Generated by Built In

SimScale is an engineering simulation platform that is revolutionizing the way engineers, designers, scientists, and architects design products. The SimScale platform is accessible completely via a web browser, with an easy-to-use interface which supports numerous simulation types including Structural Mechanics, Fluid Dynamics and Thermodynamics.

By harnessing the power of the cloud for simulation, SimScale eliminates the hurdles that accompany traditional simulation tools: high installation costs, licensing fees, deployment of high-performance computing hardware, mandatory updates and maintenance. Users always have the latest version of SimScale.

Your Opportunity

As a Demand Generation Leader at SimScale, you will own the strategy and overall execution of integrated marketing campaigns that drive engagement with strategic accounts, working with your team to leverage full-funnel marketing tactics across paid media, organic channels, and targeted account-based marketing efforts. You will play a critical role in managing and optimizing a stellar team responsible for performance marketing initiatives, including paid search and social, while using data-driven insights to maximize ROI and campaign effectiveness. Your focus will extend to planning high-impact webinars and industry events, collaborating with product management, industry luminaries and our partner ecosystem to expand marketing’s reach and drive target account engagement that compels meaningful action. Additionally, you will help shape SimScale’s thought leadership and content programs, ensuring consistent, cut-thru messaging across all brand building & demand generation efforts. Working closely with go-to-market peers and cross-functional teams, you will help refine marketing strategies, optimize budgets, and embrace the adoption of AI across our buyer journeys, making a tangible impact on SimScale’s growth and success.

What we expect from you 

  • 5–10+ years in B2B SaaS demand generation with a proven track record of leading teams to drive outsized pipeline and revenue contribution
  • Experience running full-funnel, integrated marketing campaigns into senior decision makers
  • Strong analytical skills, leveraging data to optimize marketing performance
  • Deep knowledge of SEO, SEM, and lead acquisition strategies, including paid social, paid search, display, and retargeting
  • Proven ability to collaborate with sales teams on ABM and outbound strategies
  • Hands-on experience with HubSpot, Salesforce, and related tools

What you can expect from us 

  • Join a dedicated, supportive team with unlimited growth opportunities and leadership potential
  • Make an impact quickly by sharing ideas and contributing to creative, goal-oriented projects
  • Work in a diverse, inclusive environment with colleagues from over 35 countries
  • Enjoy flexible hours and the freedom to work remotely from anywhere in the world
  • Access comprehensive health coverage, retirement plans, paid time off, and wellness support
  • Enjoy fresh office lunches or gift cards as a remote employee
  • Stay active with subsidized gym memberships, sports meetups, and wellness programs
  • Grow as a professional with online/offline learning, language courses, and tech talks
  • Connect at team events, join support groups, and contribute to our ESG and DE&I initiatives
  • Participate in fun team challenges and competitions for added excitement and team spirit

Diversity, Equity and Inclusion at SimScale

At SimScale, we look beyond borders and hire great talent from all parts of the world. With our team consisting of people from various backgrounds, we truly embrace diversity and encourage everyone to be themselves. We are unified by curiosity, dedication and our team spirit! As an equal opportunity employer, we acknowledge that our employees have different aspirations and career goals, and therefore are committed to create a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. A copy of SimScale's full recruiting guideline can be made available on request. Kindly let us know how you would like to be addressed and whether you have specific requirements for the interview. 

Top Skills

Account-Based Marketing
B2B Saas
Demand Generation
Hubspot
Marketing Analytics
Performance Marketing
Salesforce
Sem
Seo
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The Company
HQ: Munich
149 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

SimScale enables engineering teams to access accurate and fast simulation, on their terms, without compromise. We make engineering simulation technically and economically accessible from everywhere, at any time, and at any scale, in the cloud. We deliver instant access to fluid, thermal, structural, and electromagnetic simulation to hundreds of thousands of users worldwide. With SimScale, high-fidelity multiphysics simulation has moved from a complex and cost-prohibitive desktop application to an inclusive, agile, cloud-native engineering simulation platform. SimScale is a SaaS company that follows a subscription-based pricing model, visit http://simscale.com for more information.

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