Demand Generation Lead

Opportunity

We are looking for a passionate and visionary Growth Lead to drive and optimize Airbyte’s customer acquisition and engagement strategy, across and beyond the 7,000 daily active companies already using our technology. This role will lead initiatives across the entire customer journey, with a strong emphasis on “GTM engineering”, including ABM, warm outbound and next-gen nurturing programs. You will play a key role in shaping our demand generation strategy aimed at generating an enterprise pipeline for our sales team and aligning closely with GTM, product, and sales teams to drive revenue growth.

What You'll Do

• Develop and Execute Demand Gen Strategy: design and implement innovative multi-channel demand generation campaigns targeting both technical practitioners (e.g., data engineers) and decision-makers (e.g., VPs of Data).
• Pipeline Acceleration and Growth: partner with Sales and RevOps to implement scalable lead scoring, warm outbound, ABM, and nurture strategies that accelerate the buyer journey. 
• Account-Based Marketing: design and implement targeted ABM campaigns to engage key accounts, collaborating closely with the broader GTM organization and overseeing their execution.
• Marketing Operations & Automation: oversee marketing operations, implementing best practices in lead scoring, segmentation, and automation to maximize efficiency and data accuracy.
• Performance Analysis & Optimization: define, track, and report on key performance metrics, making data-driven adjustments to enhance ROI, engagement, and conversion rates across the lifecycle
• .Leverage Technical Expertise and build the GTM Stack: build and optimize data-driven marketing workflows using new emerging tools, including lead enrichment, automated outreach, personalization, and ABM to amplify campaign effectiveness.
• Cross-Functional Collaboration: partner with Product, Sales, and GTM leaders to ensure alignment on goals, share insights, and drive cohesive strategies that support business objectives.

What You'll Need

• You have 5+ years of experience in GTM engineering, demand generation, growth marketing, or a related field, with a track record of success in B2B tech, SaaS, or data infrastructure industries.
• You have demonstrated expertise in lifecycle marketing and customer journey optimization, with strong knowledge of ABM and nurturing techniques.
• You have strong analytical skills and experience using data to drive decision-making; proficiency with analytics, CRM and modern GTM tools (e.g., Salesforce, HubSpot, Clay, and more).
• You demonstrate an ability to think strategically and creatively to develop innovative campaigns and engage target audiences.
• You are scrappy and have a mindset that done is better than perfect. 
• You have crystal clear communication and you can make complex topics simple.
• You can go above and beyond to ensure the success of your projects.
• You share our values
• Bonus: You have strong management skills and can lead a high performing team.

Location

• San Francisco. 4 days per week.

Salary

We Provide 

The benefits listed below are for US-based employees.

• Relocation - should you apply to a San Francisco based role, Airbyte will assist with U.S. relocation to make this a seamless transition and compensate you well.
• Unlimited Paid Time Off - we need you at your best at all times. Our expected minimum time off of 25 PTO days per year lets you schedule your work around your life.
• Parental leave (for new parents) - we offer 16 weeks of paid parental leave for all new parents so you have time to adjust to the new life (and work) schedule introduced by your new bundle of joy.
• Sponsored Travel - Airbyte has a partially distributed team and we recognize the value of in-person time. We sponsor annual company-wide retreats, team offsites, and Travel With Purpose in between to allow you to collaborate with your team in person on a regular basis.
• Open book policy - we will pay for books you purchase for your professional and career development. 
• Continuous learning/training policy - we sponsor you for the conferences and training programs you feel would add to your development in the company. 
• Competitive benefits package for US-based employees, including:
  • Blue Shield or Kaiser Medical Insurance 
    • Airbyte covers 100% for both employees and dependents
  • Dental (including child & adult ortho) & Vision Insurance
    • Airbyte covers 100% for both employees and dependents
  • Life and AD&D Insurance
    • Airbyte covers 100% for employees
  • Short-term Disability Insurance 
    • Airbyte covers 100% for employees 
  • Long-term Disability Insurance
    • Airbyte covers 100% for employees
• Healthcare insurance stipend for those outside the US whose countries do not provide it for free.
• 401k for US-based employees.
• FSA (flexible spending account)
• Work Visas We currently sponsor H1B Transfers, TN Visas, and Green Cards. All other Visa requests will be discussed on a case by case basis to determine if we can sponsor.

Airbyte is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, age, physical or mental disability, pregnancy, genetic information, sex, sexual orientation, gender identity or expression, marital status, familial status, domestic violence victim status, veteran or military status, or any other legally recognized protected basis under federal, state or local laws. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

Airbyte is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please let us know if you need assistance or accommodation due to a disability.