Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from front-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - all under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and reporting & analytics technology, Companion.
Your Role:
As a Marketplace / Ecommerce Strategist you will be a key player in growing clients’ business and continuously innovating strategy across Amazon and other marketplaces. Your day to day will be a mix of:
-Using your expert, up-to-date grasp of Amazon marketing strategies & best practices to manage campaigns from concept to execution to analysis.
-Collaborating & communicating with internal and external account stakeholders on current performance and new testing opportunities.
-Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals.
-Building relationships with clients and establish yourself as an expert across Amazon, Walmart, Target and/or other retail marketplaces.
-Enhance Blue Wheel’s strategic and service offering by creating and implementing strategy to support client business goals.
-Work with the Blue Wheel Marketing team to create case studies.
Knowledge & Experience Requirements:
-2-3 years experience directly building, optimizing, managing and reporting out on -Amazon and DSP platforms advertising strategies.
-Proficient in developing advertising strategy and recommendations for Amazon advertising.
-Experience with leveraging AMC reports to support performance insights and AMC -Custom audiences to improve targeting and overall performance.
-Proficient in marketing funnel and how to develop strategy to support the brand goals
-Understanding greater business objectives and how omnichannel strategy can support overall business goals.
Preferred but not required:
-Experience pulling AMC reports and developing AMC audience strategies
-Experience on additional retailer platforms i.e. Criteo, Wayfair, The Trade Desk, Walmart etc.
-Experience with non-endemic media management and strategy from Amazon DSP
Responsibilities Include:
-Work with internal Client Services, Marketplace Ad Ops and other teams to develop and present strategic plan that works to achieve client goals.
-Join meetings with internal teams and provide POV and recommendations on how Retailer Marketplaces can support client overall business goals.
-Join and present on advertising client meetings, QBRs with external clients to share performance, insights, optimizations and recommendations
-Build out and update reporting to track client goals
-Create strategy and implementation plans for Ad Ops team to create and launch campaigns based on approve plan prior to launch
-QA Campaign structure and set up before launch
All creatives are approved
Budgets set properly with proper flight dates
-Ongoing performance and budget tracking
Bi-weekly Optimizations & reporting
-Support internal team with the development and maintenance of Creative and Strategic best practices on across Retailer Marketplaces.
-Support with Amazon Partnership by attending meetings and providing product feedback and testing opportunities.
-Keep up to date on Retailer Marketplace product updates and trends in the industry and share with wider team.
Top Skills
What We Do
Blue Wheel is a new breed of agency. Our advanced digital marketing, content production and Amazon Advertising solutions help to build your brand and scale your ecommerce business. We're not for everyone, but we might be for you. If you’re looking to accelerate your online growth, let's chat.
We have been honored once again as an Inc. Magazine 5,000 Fastest Growing Company in 2020, and are humbled to have be awarded Company of the Year 2017 by the American Business Awards, and 3X marketing campaign of the year in 2018. We are often published in Business Insider, Internet Retailer, Search Engine Land, DigiDay, and more!
