Marketing Data Analyst

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,

Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,

and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,

introducing some of the first web-based professional education courses in 2001. Today, the company’s

family of brands are the leading online professional education platforms in their respective end-markets.

We proudly to serve >1 million customers annually and employ more than 1,500 mission-aligned

professionals. To learn more, please visit: www.colibrigroup.com

Position Overview:

We are seeking a data-driven Marketing Analyst to join our team and support performance analysis across all our real estate brands. The ideal candidate will have a strong aptitude for data analysis, storytelling skills to craft compelling narratives, and the ability to generate actionable insights. This role will be instrumental in optimizing website and channel performance, evaluating campaign effectiveness, developing scorecards, and supporting deep-dive analysis for special projects.

What You'll Do

• Develop and maintain weekly and monthly brand scorecards to track KPIs, providing performance insights and actionable recommendations.
• Analyze website and channel performance metrics across multiple real estate brands to identify trends, opportunities, and areas for improvement.
• Evaluate campaign performance, including paid, email, social, and SEO efforts, and provide actionable insights to improve ROI.
• Collaborate with cross-functional teams to assess the effectiveness of special projects and initiatives, delivering comprehensive performance reports.
• Support team members by conducting deep dives into specific data sets to uncover actionable insights and inform strategic decisions.
• Translate complex data into clear, concise, and visually engaging reports for non-technical audiences.
• Leverage storytelling skills to present data insights in a compelling and impactful manner, driving stakeholder understanding and buy-in.
• Conduct market research and competitive analysis to inform strategy and identify industry trends.
• Provide recommendations to enhance marketing strategies, optimize conversion rates, and improve the customer journey.
• Build and maintain dashboards to track KPIs, providing regular updates to stakeholders on key metrics and progress toward goals.
• Support ad-hoc analytical projects as needed, contributing to the broader marketing strategy.

What You'll Need to Succeed

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3-6 years’ experience in marketing analytics
• Proven experience in marketing analytics, performance tracking, or a related role.
• Strong proficiency in analytics tools (e.g., Google Analytics, Matomo, Power BI) and Excel.
• Excellent analytical skills with the ability to interpret complex data sets and provide actionable insights.
• Exceptional written and verbal communication skills, with a demonstrated ability in data storytelling and crafting compelling narratives.
• Familiarity with digital marketing channels and platforms (e.g., paid media, SEO, email, social).
• Understanding of A/B testing and conversion rate optimization
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• Self-starter with a collaborative mindset and a passion for data-driven decision-making.
• Curiosity in data and customer behavior. 

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!