Data & Analytics Manager
We are seeking a highly skilled and experienced Data & Analytics Manager to lead our digital and performance team. The ideal candidate will possess a deep understanding of data analytics, a strategic mindset, and strong leadership skills. You will be responsible for guiding the analytics strategy, ensuring the effective use of data to drive decision-making, and optimizing marketing performance for our clients.
Here’s what you’ll be doing:
Strategic Leadership:
- Develop and lead the overall analytics strategy, aligning it with the company’s objectives and clients’ business goals.
- Stay abreast of industry trends, emerging technologies, and best practices to continually enhance the agency’s analytical capabilities.
Data Management and Analysis:
- Oversee the collection, organization, and analysis of large datasets to provide actionable insights.
- Oversee and support platform pixel and event tracking implementation
- Ensure data integrity and accuracy through meticulous data management practices.
- Utilize advanced analytics techniques, including predictive modeling, data mining, and machine learning, to uncover trends and inform strategies.
Performance Optimization:
- Analyze marketing campaign performance across various channels, including PR, Social Media, programmatic, paid social, PPC, email, SEO, and affiliate marketing.
- Identify key performance indicators (KPIs) and develop dashboards and reports to track and communicate campaign effectiveness.
- Provide data-driven recommendations to optimize campaign performance and achieve client objectives.
Client Engagement:
- Collaborate with clients to understand their business needs and translate them into data and analytics requirements.
- Present analytical findings and insights to clients, articulating the strategic implications and recommended actions.
- Serve as a trusted advisor to clients, providing ongoing consultation and support on analytics-related matters.
Team Management:
- Lead, mentor, and develop a team of data analysts and data scientists, fostering a culture of continuous learning and innovation.
- Manage the allocation of analytical resources, ensuring the team is equipped to meet project deadlines and deliver high-quality work.
- Facilitate professional development opportunities for team members, encouraging skill enhancement and career growth.
Platform and Tool Management:
- Oversee the selection, implementation, and management of analytics platforms, tools, and dashboards to support data-driven decision-making.
- Ensure the effective integration of various data sources into a cohesive analytics ecosystem.
- Continuously evaluate and optimize the performance of analytics tools and platforms to enhance data accessibility and usability.
Here’s what you have:
- Bachelor’s degree in Statistics, Mathematics, Computer Science, Economics, or a related field; advanced degree preferred.
- 7+ years of experience in an analytics role within a digital and performance marketing agency or similar environment.
- Proven track record of developing and executing successful analytics strategies that drive business growth.
- Expertise in data analysis tools and techniques, including SQL, Python, R, and data visualization tools such as Tableau or Power BI.
- Strong understanding of digital marketing channels, including programmatic, paid social, PPC, email, SEO, and affiliate marketing.
- Exceptional leadership and team management skills, with the ability to inspire and motivate a team of analytical professionals.
- Excellent communication and presentation skills, with the ability to convey complex analytical concepts in a clear and concise manner.
- Strong problem-solving skills and a detail-oriented mindset.
Why you’ll love working here:
- Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
- Flexible PTO
- Summer Fridays and Winter, Spring, and Fall Fridays too!
- Hybrid work model offering flexibility and work-life balance
- Expanded parental leave and family planning support
- Continuous learning through “5W University” and development initiatives
- Student Loan Reimbursement
- Professional Development Support
- Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
- Charitable giving, including matching donations
#LI-Hybrid
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications
NYC Salary Range
$90,000—$125,000 USD
Top Skills
What We Do
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (beauty and fashion, consumer brands, lifestyle and entertainment, food and beverage, health and wellness, technology, travel and hospitality, home and housewares); B2B (corporate communications, technology, reputation management, CSR, sustainability communications); digital media (social media, SEO and graphic design), public affairs; government relations; and crisis communications. 5W’s team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine’s Best Workplaces 2022.
The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
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