Customer Marketing Manager

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

We’re looking for a Customer Marketing Manager to join us in our Lisbon office and lead and execute customer marketing strategies across multiple lifecycle stages, with a particular focus on retention, engagement, and advocacy. This role is central to optimizing customer journeys, driving long-term value, and enhancing customer experience by delivering impactful communication strategies and customer stories. In this position, you will get a chance to work with our awesome sales, product, customer success teams and brand teams on various campaigns. If you’re someone who would love to play a strategic role in developing customer engagement initiatives, we’d love to meet you! 

Your new adventure

• Develop and execute customer marketing strategies to drive retention, engagement, and advocacy throughout the customer lifecycle
• Design and lead campaigns targeting critical customer milestones (e.g., renewals, upsell opportunities), ensuring measurable impact on retention and revenue
• Manage customer advocacy initiatives by project managing the creation of impactful case studies, success stories, and other gated content to enhance lead nurture flows, support Sales and Customer Success teams, enhance customer marketing programs and build brand loyalty
• Collaborate with cross-functional teams (e.g., Product, Sales, Customer Success, SEO, Brand, MarTech) to align customer marketing efforts with overarching company goals and deliver integrated strategies
• Lead and manage customer marketing projects from concept to execution, ensuring timely delivery and alignment with strategic priorities
• Continuously optimize customer journeys using data-driven insights to improve touchpoints and enhance the customer experience across all channels
• Monitor and analyze engagement and revenue metrics, including retention, churn, and advocacy, to measure success and provide actionable insights to the department lead
• Support the development and optimization of customer marketing programs, including loyalty initiatives, referral programs, and customer advocacy programs
• Lead content briefing and review for communications for assigned initiatives, working with copy and design teams to ensure clarity, engagement, and value in messaging
• Ensure compliance with data protection regulations (e.g., GDPR, CAN-SPAM) in all customer communications

Does this sound like you?

• At least 3 years of experience in customer marketing or similar role
• Strong understanding of customer marketing principles, including lifecycle management, retention strategies, and customer advocacy
• Strong communication and interpersonal skills, with the ability to effectively influence and build relationships with stakeholders at all levels across multiple teams
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
• Familiarity with content and design briefing processes
• Familiarity with CRM systems and marketing automation tools for executing campaigns
• Proficient in email and in-app messaging strategies for customer engagement
• Fluency in English

Why Pipedrive?

• A value-driven work environment where people come first
• A lively bunch of colleagues from over 50 different countries, with offices in Lisbon, Tallinn, Tartu, Prague, London, Dublin, New York, Florida, Riga and Berlin
• A team serious about getting things done while not taking ourselves too seriously
• A world-class working environment full of the usual nice perks and some more
• Freedom to execute your ideas with a passionate and motivated team supporting you
• Flexible working hours as long as you’re there for your team members
• Lots of room for personal and career development, with internal and external training opportunities
• Competitive salary including all the benefits you’d expect from a great employer (annual bonus system, health insurance, meal allowance, flexible benefits – you can choose whether to use the credit on parking, a public transport card, technology, etc.)




Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.




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We’re on the lookout for a Customer Marketing Manager to lead and execute customer marketing strategies in our Digital Comms team.

If this is something for you, send us your resume (in English) or a link to your LinkedIn profile and please add why we should pay extra attention to your application.