To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a Customer Marketing Manager to spearhead marketing efforts around our existing customer base to build customer loyalty through engaging campaigns and innovative strategies.
As the Customer Marketing Manager, you will own the customer lifecycle, focusing on onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value.
The Job
- Develop and execute campaigns to drive customer retention, repeat purchases, and adoption of new products, applications, and materials
- Design programs for key stages of the customer journey, from onboarding and engagement to upsell and reactivation.
- Develop content and resources that empower customers to maximize the value of their Formlabs products.
- Build and manage programs that reward customer loyalty and increase lifetime value.
- Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
- Work closely with product, sales, and support teams to ensure a seamless customer experience.
- Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
You
- 5+ years in customer marketing, retention marketing, or lifecycle marketing, preferably in a hardware technology company
- Strong ability to interpret data and translate insights into actionable marketing strategies.
- Experience with marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics, BigQuery).
- Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
- A creative mindset with a passion for designing innovative customer campaigns.
- A deep understanding of customer needs and a passion for creating exceptional experiences.
- Strong bias for action and ability to execute quickly
- Strong curiosity about our customer base, product, and technology
Our Perks & Benefits:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical, Dental, Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenure-based paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan – Take time when you need it
- Ample on-site parking & pre-tax commuter benefits
- Healthy on-site lunches, snacks, beverages, & treats
- Regular sponsored professional development opportunities
- Many opt-in culture events across our diverse community
- And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
Top Skills
What We Do
We’re a passionate team of engineers, designers, and problem-solvers. Started out of MIT in 2011, Formlabs now employs over 700 people across offices in Germany, Japan, China and Somerville, Massachusetts. We're committed to bringing powerful and accessible fabrication tools into the creative hands of professionals around the world.
Why Work With Us
We’ve built a team 700+ strong across the world, and still counting. We look for people with an insatiable curiosity, a willingness to question the status quo, and a high capacity to get things done.
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