Customer Marketing Manager

Job Title: Customer Marketing Manager 

Location: Remote 

THE OPPORTUNITY:

Although we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages, and retains elite talent.

At Salesloft, our Customer Marketing Manager will be pivotal to our company’s success. You will be a key member of our fast-growing and high-performing Product Marketing Team and will work closely with cross-functional teams to ensure our customers are engaged, motivated, and recognized as key advocates of our brand. 

WHAT WE’RE LOOKING FOR:

We are seeking a customer-centric, results-oriented marketer who is laser-focused on building programs to identify, cultivate, and grow a community of advocates to help our teams achieve their revenue targets. With a passion for storytelling and top-notch communication skills, you’ll translate our brand messaging into compelling customer narratives and experiences that resonate and drive loyalty. 

KEY RESPONSIBILITIES:

• Lead and manage our Customer Advisory Board (CAB) program, including coordinating touchpoints, building strong, lasting relationships with members and ensuring their voices are represented in key company decisions., and partnering with event marketing to execute on our annual in-person event.
• Develop and maintain a robust pool of customer references to support sales teams in securing new business opportunities. You’ll collaborate with sales leaders to align references with prospect profiles, ensuring that reference calls and meetings provide meaningful and impactful insights for potential customers.
• Oversee and scale our customer advocacy program, from identifying new advocates to nurturing existing ones. You’ll build and execute strategies to engage customers through a variety of initiatives, such as events and email campaigns, and create opportunities for customers to share their success stories publicly.
• Work closely with the marketing, sales, and analyst relations teams to identify and secure customer speakers for various events and opportunities. Whether it's for webinars, conferences, or analyst briefings, you’ll help our customers share their experiences and insights, amplifying the impact of our brand while building strong customer relationships.
• Capture and promote our customers' success stories by producing high-quality case studies, blogs, and video testimonials. You will collaborate with customers to craft compelling narratives, highlighting the business value and impact of our solutions, and work with the content team to ensure these stories reach the right audiences.

THE TEAM:

Salesloft’s Customer Marketing team is comprised of seasoned and up-and-coming B2B marketing professionals who are all aligned to the company’s mission to fundamentally transform the way buyers and sellers drive repeatable outcomes. And we live and breathe this purpose every day through the usage of our own revenue orchestration platform to enable our own revenue teams with the ability to take the right actions consistently across the entire buyer journey so prospects become customers, and customers become advocates.

They are also the epitome of our core values and every day they… Lead with humility and respect, Earn customer trust, Put team over self, Redefine what’s possible and Deliver big results. 

THE SKILL SET:

• Minimum of 4 years of related experience in customer marketing or a related field
• Excellent written and verbal communication skills
• Experience managing complex projects, such as CAB programs, with a proven ability to prioritize, multitask, and deliver high-quality work
• Proven track record of cross-functional collaboration and a knack for relationship building, particularly with executive-level stakeholders
• Adaptability and resiliency 
• Proven ability to make strong connections and overcome rejection to achieve results
  

WITHIN ONE MONTH, YOU’LL:

• Attend Salesloft’s New Hire Orientation, where you will learn our Salesloft story and understand what makes our “Lofters” unique 
• Begin 1:1s with your manager, meet your new team, and get to know key stakeholders across the department
• Set your OKRs (Objectives and Key Results) with your manager, identify early priorities, and develop a clear action plan to achieve them
• Develop a clear understanding of existing customer programs to understand their goals, current state, and areas for growth

WITHIN THREE MONTHS, YOU’LL:

• Gain a strong grasp of our product’s key features, benefits, and use cases, enabling you to hold informed conversations with customers and understand their success stories
• Develop a deep familiarity with our existing customer content and partner with the content team to produce and distribute compelling, high-quality customer success stories and content
• Build and implement scalable processes for identifying, nurturing, and managing customer advocates, ensuring a steady pipeline of engaged advocates and fulfilling references for our sales organization
• Collaborate with your team to begin planning for upcoming CAB touchpoints and help strengthen relationships with CAB members 
• Serve as the primary point of contact for cross-functional teams seeking customer insights and support, securing customers for webinars, speaking engagements, and analyst touchpoints

WITHIN TWELVE MONTHS, YOU’LL:

• Successfully execute your first Customer Advisory Board event
• Develop an efficient, ongoing collaboration framework with sales, customer success, and product teams to ensure customer stories and advocacy insights are leveraged throughout the organization, creating alignment on customer messaging and maximizing business impact
• Achieve your OKRs, demonstrating measurable impact on revenue, customer retention, and brand awareness, and setting the stage for ongoing program evolution and growth

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values. 

Salesloft helps sales teams drive more revenue with the only complete Sales Engagement platform available in the market. Salesloft is the one place for sellers and managers to go to execute all their digital selling tasks, communicate with buyers, understand what to do next, forecast with accuracy, and get the coaching and insights they need to win more deals. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine. 

In addition to our stand-out organizational health, G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2024 Forrester Wave for Revenue Orchestration.

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

Check us out on Glassdoor and see what people LOVE about working for Salesloft! 

IS THIS ROLE NOT AN EXACT FIT? Keep an eye on our Careers Page for other positions!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• You will grow more here than you would anywhere else, that is a promise

Salesloft embraces diversity and invites applications from people of all walks of life. We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.