Customer Marketing Executive

Job Description :

Job Title: Customer Marketing Executive

Level: Level 6

Reports To: Customer Marketing Director, West and Central Africa

Location: Lagos

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

Purpose of Role:

Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.

Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).

Role Responsibilities:

Activities Planning:

• Develop an activity master calendar on a quarterly basis.

• Collaborate with sales & marketing teams to execute activities as per plan.

Activation Execution:

• Track pre and post-M&E approvals for the Customer Marketing department

• Manage activities calendar ensuring timely rollout.

Performance Monitoring:

• Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.

• Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth

Communication Leadership:

• Showcase best practice and customer marketing wins internally and externally

Evaluation & Insights:

• Evaluate sales & marketing activity effectiveness regularly.

• Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.

Experience / skills required:

Qualifications

• Bachelor’s degree in Business Administration or Marketing

Experience

• Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry.

• Strong analytical skills with proficiency in data analysis tools (e.g., Excel).

Ability to manage multiple projects simultaneously while maintaining high attention to detail

Flexible Working Statement:

Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Lagos HQ

Additional Locations :

Job Posting Start Date :

2025-04-29