Customer Marketing & Advocacy Specialist

Customer Marketing & Advocacy Specialist

Role Overview: As the Customer Marketing & Advocacy Specialist, you will play a key role in continuing to develop and expand our customer advocacy and community initiatives. Nasuni is customer-centric and this role is critical to the success of the organization. You'll have the opportunity to craft and implement strategic programs aimed at nurturing relationships with key customers, creating and amplifying Nasuni customer success stories, and collaborating cross-functionally to elevate the voice of the customer in all that we do. You will also support additional Customer Marketing team programs including upsell and cross-sell initiatives, ABM programs, and more. 

Key Responsibilities: 

• Customer Content: Work cross-functionally to secure customers to participate in various advocacy efforts, including case studies, webinars, events, peer review sites and testimonials.
• Customer Reference Program: Support the sales organization by providing relevant customer references using our database and tracking tools.
• Lifecycle Marketing: Create and manage both personal and automated communications to customers at the various stages of their lifecycle to increase engagement, loyalty, and retention.
• Customer Programs: Support our Executive Briefing Center (EBC) Program delivering white-glove experiences to clients visiting our HQ, along with supporting our annual Customer Advisory Board (CAB) and User Group events.
• Campaign Management: Plan and execute a variety of marketing initiatives, including webinars, newsletters, event invitations, and more. 
• Expansion Marketing: Support team initiatives to execute upsell and cross-sell campaigns to drive increased adoption of Nasuni platform to existing customers.
• Customer Engagement: Partner with Customer Success to identify opportunities for increasing engagement levels. Keep track of customer participation, references, logos, stories, and their usage so we have a clear view of what’s available and a history of a customer’s involvement with Nasuni.
• Build Relationships: Establish a strong rapport within sales, account management, product management and product marketing teams to foster collaboration and drive results.

Qualifications 

• 2+ years of experience in a marketing role (Customer Marketing, Lifecycle Marketing, Digital Marketing, Event Marketing or Field Marketing).
• Experience in high-tech SaaS or the Data Infrastructure and Storage industry (backup, recovery, security, etc.) is highly valued.
• Proficiency with Salesforce and marketing automation platforms like HubSpot.
• Experience in crafting landing pages and email invitations for a variety of different audiences.
• Results-driven mindset with the ability to work independently and manage multiple priorities effectively.
• Strong collaboration and relationship-building skills.
• Excellent communication abilities, both verbal and written, with a keen attention to detail and a commitment to meeting deadlines.
• Creative thinker with an analytical mindset, able to interpret data and translate it into actionable strategies.
• Experience with customer-facing role and events a plus.

Why Nasuni?
Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.

Why work at Nasuni?
As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include:

• Best in class employee onboarding and training
• "Take What You Need” paid time off policy
• Incentive stock options
• Comprehensive health, dental and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 Paid Holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens in select office locations
• Professional development resources

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.