The Role
We are seeking a highly analytical and detail-oriented Senior Customer Insights Analyst to join our team. The successful candidate will be responsible for organizing, analyzing and interpreting marketing and customer data; creating reports and dashboards to extract intelligence and expand self-service capabilities; and presenting data insights to business partners to drive decisions.
This is a hybrid position and requires onsite work at our Chicago HQ Office.
Responsibilities
- Research: Develop a deep understanding of the customer site experience, the purchasing funnel, and best practices in the cannabis industry.
- Data Analysis: Analyze sales data, website metrics, and customer behavior to identify trends, opportunities, and challenges.
- Performance Reporting: Develop and maintain regular reporting to track key performance indicators (KPIs) and provide insights to stakeholders.
- A/B Testing: Design and execute A/B tests to optimize product pages, checkout processes, and other ecommerce experiences.
- Conversion Rate Optimization: Identify opportunities to improve conversion rates and collaborate with the ecommerce team to implement changes.
- Collaboration: Partner with cross functional teams to translate data insights into actional strategies for optimizing product pages, marketing campaigns, and conversion rates.
- Customer Segmentation: Analyze customer data to identify high-value segments and develop targeted marketing strategies.
Qualifications
- Ecommerce Experience: 3+ years of experience in ecommerce analysis or a related field. B2C preferred.
- Bachelor's Degree: in Business Analytics, Computer Science, Mathematics, Statistics, IT, or a related field is preferred
- Communication Skills: Excellent communication and presentation skills.
- Analytical Skills: Proven analytical skills and experience working with large datasets.
- Programming Skills: Proficiency in data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical software (e.g. R)
- Technical Skills: Proficiency in Excel, web analytics tools (e.g., Google Analytics), site optimization tools (e.g. Google Optimize) and BI. Tableau preferred. Hands on experience with Mixpanel is a bonus.
- Certifications: Google Analytics certification or similar preferred
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must be a minimum of 21 years of age
#LI-HYBRID
Top Skills
What the Team is Saying
What We Do
We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,800 people and serves thousands of patients and customers each year.
Green Thumb manufactures and distributes a portfolio of branded cannabis products including RYTHM, Dogwalkers, Beboe, Good Green, incredibles, Doctor Solomon’s, &Shine, and owns and operates rapidly growing national retail cannabis stores called RISE.
Why Work With Us
Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.
Gallery
Green Thumb Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
