Customer Development Manager

Position Title: Customer Development Manager
Position Type: Regular - Full-Time
Position Location: Toronto HQ
Requisition ID: 34838
About the role.
In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.
Reporting directly to the Director of Retail Sales the position of Customer Development Manager (CDM)
requires a sales professional capable of selling the full line of McCain Retail Products and is responsible for driving growth, profitability, and strategic partnerships with key retail customers. This role requires strong relationship management, a deep understanding of category and market trends, and the ability to develop and execute customer-specific business plans.
Accountabilities:

• Develop and execute strategic account plans to drive sales, revenue, and profitability.

• Manage the full portfolio, collaborating cross-functionally with Marketing, Finance, and Supply Chain to align on customer strategies and execution.

• Optimize trade spend and promotional budgets to maximize ROI and ensure financial accountability.

• Build and maintain strong relationships with key stakeholders, including buyers, category managers, and senior decision-makers.

• Identify growth opportunities within accounts and implement initiatives to drive incremental sales and market share.

• Deliver compelling sales presentations using data-driven insights to support recommendations.

• Ensure accurate forecasting and demand planning in partnership with Supply Chain and Operations.

• Track key performance metrics and provide data-driven recommendations to optimize business results.

• Lead customer meetings, including quarterly business reviews, top-to-tops, and joint business planning sessions.

• Drive customer negotiations in collaboration with Finance and Sales Strategy, focusing on pricing, promotions, and supply timing.

• Oversee product launches and store-level execution to ensure success.

• Utilize customer data and analytics tools to assess business performance and maximize ROI.

The ideal candidate for this role is a strategic, results-driven leader with an entrepreneurial mindset and a passion for driving growth. They thrive in a fast-paced setting, balancing both big-picture thinking and operational execution to deliver strong business results. A strong collaborator, they build trust and credibility across cross-functional teams, working seamlessly with Marketing, Finance, and Supply Chain.
They influence and inspire others, fostering a culture of accountability and shared success. This person takes initiative, proactively identifying opportunities and challenges, then driving solutions with confidence and agility.
Qualifications:

• University or College degree in Business, Finance, or Business Administration.

• 5+ years of CPG sales experience with a proven track record of managing National or Key Accounts (Loblaw/SDM preferred but, not mandatory).

• Experience in trade marketing, category management, and data analytics (e.g., Nielsen, LDIA, IRI, internal POS data).

• Strong sales and negotiation skills with a history of driving revenue growth.

• Entrepreneurial mindset with a proactive approach to problem-solving and decision-making.

• Strategic thinker with strong analytical skills and the ability to manage a full business portfolio.

• Excellent communication and relationship management skills, with the ability to influence customers and collaborate across departments.

• Proven ability to thrive in a fast-paced, detail-oriented team environment.

Skills:

• Proficiency in Microsoft Office, particularly Excel and PowerPoint.

About the team.
This role is part of the Canadian Retail Sales Team, responsible for managing sales, trade marketing, and key customer relationships across the Grocery, Mass, and Drug channels in Canada.
As a critical driver of growth, our team ensures Canadians can find their favorite products-like our iconic fries-on retailer shelves. This Toronto-based role oversees the Loblaw/Shoppers Drug Mart business, includes one direct report, and plays a key role in shaping strategy and execution within this key customer portfolio.
About McCain.
At McCain, we're feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values-Family, Authentic, Trusted, and Quality-shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain!
Leadership Principles.
Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles.
We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success.
We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success.
We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together.
We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain.
The McCain experience.
We are McCain: this statement is about our power collectively and our importance individually-your impact is a significant part of the business. Our winning culture focuses on authenticity and trust so we can always bring out the best in our people. Here, you have the opportunity to learn, grow, and thrive while being yourself. Join our team to see why we're better together.
#LI-hybrid
Compensation Package : $97,500.00 - $130,000.00 CAD annually + bonus eligibility
The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education/training, and other organizational needs.
Benefits : At McCain, we're on a mission to create a winning culture that puts employee safety and wellbeing at the heart of what we do, every day. We understand and appreciate that each person's needs are unique and ensure our benefits & wellbeing programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Wellbeing programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned to country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit details available during the application process.
Your well-being matters to us, and we're here to provide you with the necessary resources to support you in being your best self at work - and at home.
McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace. As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to meet your needs.
Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with the Global Employee Privacy Policy
Job Family: Sales
Division: NA Potato
Department: LCL Team
Location(s): CA - Canada : Ontario : Toronto
Company: McCain Foods (Canada)