As a Conversion Rate Optimization (CRO) Specialist, you will be responsible for planning and overseeing the strategic success and tactical implementation of the company’s CRO campaigns. You will provide leadership and experience in helping design the ideal site experience for our users using A|B and Multivariate testing, general UX consulting, and continuous website optimization.
Responsibilities:
- Own the company’s overall CRO strategy from ideation to execution, reporting, and analysis.
- Take action on key metrics and KPIs through continuous website testing and user experience improvements.
- Develop test plans and campaign requirements to be implemented by our design and technical teams.
- Evaluate and improve the effectiveness of campaigns through data-driven strategy and KPI focused analysis.
- Consider and make recommendations for ongoing education and training opportunities.
- Create and execute deliverables including website audits, user journeys, heuristic reviews wireframes, information architecture, task flows, user scenarios, and personal development.
- At least 2-3 years’ experience in a CRO/UX or website testing role
- Strong knowledge of major CRO tactics
- Proficiency in web analytics (Google Analytics preferred)
- Proven success in previous optimization efforts
Our CRO stack includes:
- VWO
- Looker for visualization
- Google Analytics
- MS Excel
- Inspectlet
What We Do
LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Today, LegalMatch is the industry leader in legal marketing through our attorney/client matching services and is the best way to find the right lawyer. We are the premier marketing partner providing Legal Marketing Services for the solo and small firm attorney. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 states, and has developed a comprehensive team of legal marketing specialists that serve both consumers and the legal profession. The company is based in San Francisco, CA with offices in Austin, TX, Las Vegas, NV, and Reno, NV.
"LegalMatch helps clients find the right attorney and attorneys effectively market their practice."
