CRM/Marketing Operations Executive

Company Description

Are you a whiz with marketing automations? Can you build email segments in your sleep?

If you’re ready to put your data management and analysis skills to the test in the world of publishing, Reach Plc has a great opportunity for you.

We’re on the lookout for a CRM/Marketing Operations Executive to join our Customer Marketing team. You’ll play a crucial role in supporting our processes, tools, and technologies to deliver impactful marketing campaigns across a wide range of brands and channels.

This role is fully remote with occasional travel to our Canary Wharf, Birmingham and Manchester hubs. 

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

Job Description

As a CRM/Marketing Operations Executive, you’ll work on a variety of tasks to help drive the success of our customer marketing efforts. Your responsibilities will include:

• Supporting customer acquisition and growth across multiple channels, this will include marketing systems, engagement tools, app and push notifications. 
• Building templates and creating customer segments in the marketing automation platform.
• Designing and implementing automated customer journeys for multiple brands and channels.
• Managing customer data, including manual uploads and exports, while ensuring data accuracy.
• Creating reports to measure campaign performance and identify areas for improvement.
• Analysing data to draw insights and support strategic decision-making for future campaigns.
• Work closely with departments such as editorial, commercial, and product development to support direct and digital marketing campaigns.

Qualifications

About You:

You’re a problem solver with a keen sense of curiosity and the ability to juggle multiple projects simultaneously. You’re comfortable navigating a range of customer marketing systems and tools, from CRM and email marketing platforms to BI reporting dashboards and workflow management software. If you thrive in a fast-paced environment and are eager to learn, we’d love to hear from you!

Join Reach Plc and make a real impact in a forward-thinking publishing environment.

Must-Have Skills:

• Prior experience in push messaging and/or email marketing, including building segments and setting up automated journeys.

• Strong spreadsheet skills, including proficiency with pivot tables and conditional formatting.

• A basic understanding of customer lifecycle principles and experience in mapping customer journeys.

• Familiarity with GDPR principles (further training will be provided if needed).

Nice-to-Have Skills:

• Basic working knowledge of HTML, CSS, or other coding skills.

• Experience with Google Apps Script and/or SQL.

• Knowledge of CRM reporting and analytics with a proven ability to draw insights and inform campaign strategies.

Additional Information

We are offering a salary of £31,000 - £35,000 depending on experience and benefits including;

• Help saving for your retirement - join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day - an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave - including maternity, paternity and adoption - and you’ll be eligible after just six months’ employment
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest,
• Awesome career opportunities - you’ll have support from your line manager and a range of learning & development programmes
• member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.