CRM Product Owner

OneMagnify is a global performance marketing organization working at the intersection of brand marketing, technology, and analytics. The Company’s core offerings accelerate business, amplify real-time results, and help set their clients apart from their competitors. OneMagnify partners with clients to design, implement and manage marketing and brand strategies using analytical and predictive data models that provide valuable customer insights to drive higher levels of sales conversion.

OneMagnify’s commitment to employee growth and development extends far beyond typical approaches. We take great pride in fostering an environment where each of our 700+ colleagues can thrive and achieve their personal best. OneMagnify has been recognized as a Top Workplace, Best Workplace and Cool Workplace in the United States for 10 consecutive years and recently was recognized as a Top Workplace in India.

We're searching for a CRM Product Owner to lead the development and activation of CRM initiatives for a key B2B automotive account. This role will craft and implement a long-term vision for CRM capabilities and drive cross-channel integration to deliver measurable business value. Collaborating with internal and external teams, you will lead CRM strategies that enhance customer engagement, loyalty, and retention.

About you:

• Passionate about crafting compelling strategies, managing complex projects, and implementing solutions that align with business goals
• Skilled at translating technical CRM concepts into action and building consensus among diverse partners
• Experienced in the evolving CRM and MarTech landscape, with expertise in integrating tools to get results
• Known for empowering teams while earning trust and respect across all levels of an organization

What you'll do:

• Define and manage the CRM roadmap, aligning with client goals and emerging trends
• Prioritize CRM feature/capability activation, balancing immediate campaign needs with long-term growth opportunities
• Drive integration across channels such as email, SMS, and other customer touchpoints
• Collaborate on the design and execution of CRM campaigns, ensuring technical feasibility
• Define clear requirements, user stories, and use cases to guide development and execution
• Collaborate with data, technology, and creative teams to deliver seamless and personalized experiences
• Ensure high standards of campaign execution and platform performance through QA and process optimization
• Act as a liaison between clients, internal teams, and delivery resources
• Facilitate workshops and discussions to find opportunities and address challenges
• Monitor campaign performance, using data to identify optimization opportunities and present insights and recommendations to improve customer engagement
• Stay informed on trends and regulatory changes, advocating for innovative strategies
• Drive the adoption of advanced technologies to improve capabilities, such as AI personalization and automation

What you bring:

• Bachelor’s degree or equivalent experience in marketing, business, or technology
• 6-8 years of CRM marketing experience; 2 years in a product owner role
• Expertise in Salesforce Core; certification preferred
• Automotive experience required; B2B preferred

Benefits

We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.

About us

Whether it’s awareness, advocacy, engagement, or efficacy, we move brands forward with work that connects with audiences and delivers results. Through meaningful analytics, engaging communications and innovative technology solutions, we help clients tackle their most ambitious projects and overcome their biggest challenges.

We are an equal opportunity employer

We believe that Innovative ideas and solutions start with unique perspectives. That’s why we’re committed to providing every employee a workplace that’s free of discrimination and intolerance. We’re proud to be an equal opportunity employer and actively search for like-minded people to join our team.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive benefits and privileges of employment. Please contact us to request accommodation.