At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
Hybrid work
Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Mexico, Türkiye, and other locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, and Melbourne. This hybrid position requires two days per week in the office at the nearest hub (Mexico City). Learn more about us on our company page.
About your skills
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Consulting: You’ll work closely with cross-functional teams to gather requirements, translate business objectives into technical execution, and guide stakeholders on the best approach to personalized, scalable campaigns.
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Influencing: You can effectively communicate technical possibilities and constraints to non-technical partners, advocate for marketing best practices, and drive alignment across teams to execute high-impact campaigns.
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Decision-making: You are confident making data-informed decisions that balance campaign goals, technical feasibility, and deadlines, prioritizing effectively and escalating when needed.
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Coaching: You foster knowledge-sharing across the team by mentoring peers, documenting learnings, and supporting the adoption of new tools and processes.
About this role
This role focused on building, personalizing, and optimizing cross-channel marketing campaigns across email, push, in-app, and more. You’ll serve as both a technical expert and strategic partner—collaborating across teams to deliver engaging customer experiences. With high visibility and impact, this role offers the opportunity to lead innovation in automation, segmentation, and campaign performance at scale.
What you'll be doing:
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Develop and maintain effective and positive working relationships with stakeholders and team members.
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Gather and document requirements, understand campaign flows logic, apply/build attributes and events, and define timelines as per SLAs.
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Define audience segments based on business needs and set up appropriate audiences, attributes, and event triggers for personalized email campaigns.
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Implement different kinds of marketing programs in a cross-channel campaign (Email, Push Notification, In App Messaging, Webhook, WhatsApp).
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Build dynamic, mobile-responsive emails/content blocks, from scratch using HTML5 and CSS3.
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Implement Liquid/Java Script to create targeted and relevant personalization in emails.
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Monitor email programs to ensure deliverability to a global customer base.
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Contribute to the project management of email campaigns in the PM tool, Asana.
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Contribute to lifecycle, promotions, and trigger-based programs.
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Collaborate to coordinate coverage, allocate work, and manage bandwidth.
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Utilize Validity to proof email campaigns to ensure correct design and device rendering.
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Troubleshoot issues or errors that may arise pre- or post-launch.
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Work with several partner teams, including Brand, Product, Engineering, and Data Science, to assist in improving email marketing sophistication through automation and personalization.
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Monitor trends, analyze data, and optimize marketing campaigns.
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Identify marketing process improvement opportunities..
What you’ll have
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6+ years of technical email marketing experience.
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Worked as Subject Matter Expert in any of the leading Marketing Automation Tool such as Braze, Adobe Campaign, Marketo, and Adobe Experience Cloud or any other similar tool.
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Solid experience in HTML and CSS, with the ability build email from scratch and troubleshoot coding bugs.
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Solid understanding of cross-browser/platform issues, code solutions, and email best practices.
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Familiarity with email marketing concepts, deployment, and implementation.
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A drive to improve processes and increase operational efficiencies.
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Exceptional attention to detail and the ability to work in a fast-paced environment.
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Extensive experience in QA’ing content, audience, and automation.
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Ability to monitor post-launch campaign success and work to escalate and resolve any issues.
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Knowledge of email best practices, A/B testing, and CAN-SPAM laws, and the ability to bring new and innovative ideas to the team.
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Experience using email optimization tools to proof email templates for device rendering.
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A passion for learning, developing, and testing innovative email personalization techniques and formats.
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A team-oriented mindset and the ability to work with a wide range of individuals.
At Udemy, we strive to be transparent around compensation. Actual compensation for this role is based on several factors, including but not limited to job-related skills, qualifications, experience, and specific work location due to differences in the cost of labor. In addition to a base salary, this role is also eligible for benefits and equity.
Hiring Compensation Range
$640,000—$800,000 MXN
We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!
Life at Udemy
We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:
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We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From creating employee resource groups, ensuring we’re a Fair Pay Workplace, and building a flexible work culture, our belonging, equity, diversity, and inclusion (BEDI) initiatives always put our people first. We want you to be able to bring your authentic self to work because when we all do, we’re better for it.
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Learning is what we do – inside and out. Our Learning & Development team is second to none, helping ensure your journey is one of continuous progression. You’ll also have unlimited access to Udemy courses, monthly UDays (meeting-free professional development days), and a generous annual professional development stipend.
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Our reason to exist is to revolutionize learning – that calls for taking risks and learning from failures. Whether it’s our hackathons (a company-wide effort to envision new possibilities for our product) or sharing our prototypes, we see experimentation as a crucial step on the path to success.
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We’re committed to creating world-class employee experiences and are proud of the recognition of this by Great Place to Work.
Of course, the best thing about being part of Udemy is knowing your work makes a difference for people and organizations around the world. You’ve got the skills; why not use them to help others develop theirs?
At Udemy, we value diversity and inclusion and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition, or disability.
Our Benefits Start with U
Our benefits start with you and were built to provide you and your family with the protection and care you need, making it easy to access the right coverage when you need it most. Benefits vary by region, and we encourage applicants to review our US Benefits and Ireland Benefits pages to get an understanding of some of the benefits we offer. For details on region-specific benefits, please refer to the information provided during the hiring process.
Benefits outlined are provided as a general overview and may vary depending on the location, role, and employment classification. All benefits are subject to change at the discretion of the organization and in accordance with applicable laws and policies.
Information regarding data privacy is available within the Udemy Careers Privacy Notice.
Top Skills
What the Team is Saying
What We Do
At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped 77 million learners and 17,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.
Why Work With Us
As a learning company, we have a rich culture of curiosity. We offer employees free access to every course on the platform, as well as a $1,500 yearly stipend that can be used for educational opportunities, conferences, books, and more. We also host guest speakers and have a comprehensive and internal training curriculum. Become a lifelong learner!
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We offer hybrid work schedules and hybrid working so our people can make work fit their unique needs.
