As a CRM Lifecycle Manager, you will be reporting to the Head of CRM for the iGaming White Label Business, specializing in Campaign Automation and Performance. You will play a critical role in driving customer engagement and optimizing campaign effectiveness using a Customer Relationship Management (CRM) system. You will be responsible for planning, executing, and evaluating targeted marketing campaigns, ensuring seamless automation, and monitoring performance metrics. Your primary goal will be to enhance customer satisfaction, increase brand loyalty, and maximize revenue generation through efficient CRM campaign management.
What You'll Do
- Ownership for automating our communication across the various customer touchpoints to take our Customer Lifetime value to the next level
- Responsible for building and maintaining all customer journeys driven by the customer platform covering the customer end to end lifecycle
- Enable the CRM team to plan campaigns while taking every single customer touchpoint into account to create a great customer experience
- Design and implement automated and personalized customer messaging for effective customer engagement related to various aspects (marketing, account messaging, responsible gambling)
- Collaborate closely with the relevant internal teams to continuously develop the customer engagement platform and increase effectiveness
- Responsible for improving major CRM retention KPIs.
- Responsible for budgeting & forecasting the system and messaging costs
- Focus on retention and monetisation, with a strong drive-in leveraging data to achieve performance targets
- Build and optimize smart customized funnels for segmented users in different life cycles.
- Develop a deep understanding of the customer life-cycle journey and identify opportunities to activate, engage and retain customers using all marketing channels.
- Overseeing end-to-end monitoring of campaign performance.
- Be prepared to demo the Platform from a CRM perspective to potential new clients for the White Label Business.
What We're Looking For
- Profound professional experience in CRM, Email Marketing, Re-targeting and Customer Lifecycle Management; (ideally 3-5 years)
- Strong communication skills as well as a goal-driven and team-oriented working style
- An affinity for numbers and very good analytical skills, paired with the ability to find creative solutions, as well as a high level of initiative and reliability
- Deep understanding of CRM tools and related KPIs
- A good technical understanding and the ability to bring out the most value from our CRM technical proposition. In turn, ever evolving how we do CRM, using the strengths of a real time engagement setup.
- Has worked with external CRM systems in the past and is used to managing and setting up Lifecycle frameworks from the ground up.
- Ability to mentor CRM Managers on how to use and maximize the potential of our CRM proposition.
Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), mobile games publishing (Pixel United) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values
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All about the Player
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Talent Unleashed
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Collective Brilliance
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Good Business Good Citizen
Travel Expectations
None
Top Skills
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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