Brand Manager

Brand Manager

Job title: Brand Manager

Location: Malta

Overview of the role:

We're seeking a passionate individual with a strong background in brand management, who has the experience to bring creative and content ideas to life to meet both business and brand objectives. You'll partner with stakeholders across the organisation, driving projects from inception to completion, excelling in creative brief writing, and bringing brand insights and strategic thinking to inspire creative teams towards innovative solutions.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

Our office is in the heart of Saint Julian's business hub, housed on the 2nd floor of the eco-friendly Spinola Park building. Enjoy beach views from green terraces, relax in our games room with a pool table and ping pong, and savour complimentary snacks, drinks, and fruits.

What you’ll do:

As a Brand Manager at PokerStars, you’ll play a key role in uniting global and regional brand strategies, delivering exceptional creative work and assets that express the brand at both global and local levels. This is an opportunity to work with a world-renowned brand, collaborating with stakeholders across the business to create campaigns that truly resonate with players and drive results.

• Act as a brand guardian, supporting implementation across regions in collaboration with Senior Brand Leads.

• Collaborate with the Customer Understanding team to analyze brand health and identify actionable insights to improve communications and creative strategies.

• Develop strategic and data-driven creative briefs that encourage outstanding work from our Creative teams.

• Coordinate the development and delivery of high-quality creative assets for integrated campaigns, ensuring accuracy, compliance, and timely execution.

• Collaborate with marketing and creative teams to complete multi-channel campaigns and media plans that align with our Brand Promise and Strategy.

• Extend the brand experience beyond advertising to touchpoints like Product, CRM, social media, and more.

• Provide updates, champion local brand positioning, and encourage content innovation in business and marketing forums.

What you’ll bring:

• Proven track record of successfully working with top-tier global brands, either on the agency or client side.

• A strong advocate for customers, with a Passion for Players and able to uncover unique insights and tensions that other brands miss, inspiring better briefs and creative solutions.

• Proven ability to build strong relationships and influence across teams with a Win Together mindset, whilst constructively promoting a bold agenda and continuing to raise the bar.

• Excellent briefing skills, with the ability to distil complex business and marketing information and adding strategic brand insights and reference to inspire teams.

• Experience working with both creative agencies and internal creative teams, understanding when to leverage the strengths of each and fostering trusted and mutually respected relationships across all.

• Experience in managing TTL campaigns from briefing through to execution, with a focus on digital and content execution.

• Strong communication skills, creative flair and a track record of bringing plans and ideas to life.

• Meticulous attention to detail.

• Cultural curiosity, drawing inspiration from diverse sources to guide thinking and spark inspiration.

• Dynamic, goal-oriented individual capable of working within a multi-location team and across multiple markets.

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you, your partner and your children (if you all live at the same address)

• Personal life insurance and income protection

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

• Daily lunch credit, free fresh fruit, snacks and drinks in the office

• Cash allowance for lunch

• Access to an on-site gym.

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

PokerStars is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.