CRM Lead Logistics Marketing

About The Role

As our CRM Lead Logistics Marketing, you’ll take the wheel in managing the CRM logistics team. You will supervise the execution of campaigns/journey implementation and development for Gojek customer lifecycle programs and communications. Working closely with the Marketing Team, Product Team, and Strategy and Planning team, you will configure the technical implementation of Gojek customer lifecycle journeys and tactical communication campaigns through various inbound and outbound (non-paid) channels. You will directly impact the incremental growth of Gojek in the Indonesian market through scalable, personalized, relevant, and contextual communication and increase the engagement and retention of our users.

What You Will Do

• Manage the CRM team and strategy for Gojek Logistics Business 
• Implement marketing tactical campaigns via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
• Implement lifecycle automation programs via inbound (Shuffle Card, Inbox, Chatbot) and outbound channels (e.g. Email, Push Notification)
• Launch/deployment is conducted in an efficient, timely, and high-quality manner
• Manage the creation and updating of emails, push notifications, landing pages, forms, and reports for campaigns and web pages
• Develop communication templates for consistency and effectiveness by branding guidelines and best practices

What You Will Need

• A BS/MS in Engineering, Computer Science, Business, Marketing, or equivalent experience
• At least 5 years of CRM marketing experience, preferably within the online mobile app, e-commerce, quick commerce, e-grocery, telecommunications, airlines, or other relevant service industry
• Proficiency in launching CRM campaign/customer journey implementation and experimentation through advanced CRM tools (e.g. Braze, Leanplum, Clevertap, SalesForce)
• Good knowledge of HTML/CSS, scripting, and SQL will be a plus
• Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions (e.g. Strong knowledge of conducting experimentation and A/B testing)
• Excellent written & verbal communication in English at the business level with strong presentation skills in order to represent the Marketing team in functional meetings
• Bachelor's degree from a reputable universities or equivalent practical experience
• Ability to work effectively within a high-pressure environment where prioritization is essential

About The Team

At Gojek, our team is made up of diverse individuals from various fields including marketing, business, engineering, product, finance, and design, all collaborating to drive impactful change across Southeast Asia. With team members spread across Indonesia, India, and Singapore, we bring together a wealth of perspectives and expertise to tackle complex challenges. In the Logistics division, we are deeply focused on keeping the business running seamlessly—fueling growth by solving operational challenges, optimizing supply, and driving demand. From planning and executing high-impact marketing campaigns to running promotions that accelerate revenue, we aim to ensure smooth operations at every level. We play a pivotal role in shaping business strategies that not only drive immediate success but also set the foundation for long-term growth across the broader Gojek market. Our mission is simple: keep the business moving forward, always.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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