CRM Coordinator

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

We’re looking for a Customer Relationship Management (CRM) Coordinator to help us improve the end-to-end process behind how we automate communication with our prospective customers (leads) and evangelists through channels like email and SMS. You will assist in the day-to-day production, operations and deployment of a variety of acquisition based campaigns, including email campaigns to leads, vet professionals, and customers for our Referral program, to ensure we launch impactful marketing that drives meaningful, sustainable growth and help deliver peace of mind to our future customers via a seamless experience.

While embedded in Acquisition, you will take on the role of a deployment partner with a dotted line to our CRM function, and be responsible for coordinating all of the moving pieces for email (briefing, creative production, asset handoff, coding, campaign set-up, proofing, QA) between the Brand function, our 3rd party agencies, and the other CRM/Lifecycle members. You will also be responsible for analyzing campaign data, and developing insights to inform future strategic decisions. Your ultimate responsibility will be to ensure all relevant timelines are met and that every email & or advertisement that makes its way to a prospective customer is mistake free, timely, and impactful.

This is a fantastic entry level opportunity for somebody who’s keen to learn and/or advance their career in Growth Marketing! You have the opportunity to learn a lot about different channels and points in the customer decision journey, ultimately setting the foundation for a strategic, holistic, customer-centric approach to marketing.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• Support  the planning, coordination, and execution of relevant parts of The Farmer’s Dog’s CRM/Lifecycle calendar through close collaboration with Acquisition, CRM, Brand, and CX teams to ensure we hit our project timelines.
• Work closely with the larger CRM & Brand functions as well as external partners, to constantly improve the efficiency of our deployment process and continuously iterate (i.e. removing inefficiencies from the creative development process, reducing cycle times, eliminating opportunities for human error, etc.).
• Partner with the Acquisition and Retention functions to identify and scope opportunities to improve performance (acquisition, conversion rates, long-term retention, etc.).
• Ensure all of the necessary variants to conduct meaningful A/B, multivariate, and longitudinal testing are in place to meet the requirements and needs of our experimentation roadmap.
• Execute CRM efforts across a variety of Acquisition departments, such as Lead Outreach, Vet Marketing, and Customer Referrals 
• Analyze experimental and performance data across Acquisition CRM channels to surface insights & recommendations to drive conversion, improve retention, and create a seamless customer experience.

We're Excited About You Because

• You are incredibly detail and process focused.
• You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions. You have natural drive and you work hard.
• You’re an owner, have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
• You are an analytical thinker. The thought of using data to inform creative development decisions is exciting and intuitive to you, and you have some experience in this area. 
• You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously. 
• You have a proven track record of working across multiple teams to ensure projects meet their target timelines.
• You’re excited to learn and/or grow your career in CRM & Growth Marketing.
• Experience working with CRM/ESP platforms. HTML and Jinja experience preferred 
• You’re customer focused. You love thinking holistically about the customer experience and working diligently to ensure a seamless experience.
• You communicate proactively with team members, surfacing relevant updates across functions, and considering the impact of each decision on the overall customer experience and business
• You’re a proactive self-starter, always on the lookout for new opportunities, solutions, and efficiencies.
• You love dogs!

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our DEI Philosophy:

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $55,000 - $60,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].