CRM Campaign Manager

We’re looking for a talented Marketer to join us as a Campaign Manager to lead the next phase of growth through CRM for our local markets. In this role you will have the opportunity to accelerate retention metrics and grow customer value through a detailed understanding of guests traveling with Blacklane in the UK, US, UAE and KSA. If you are customer obsessed, you love data and automation, and have a genuine interest in the world of luxury travel, this is a unique chance to make your mark.

Blacklane has offered a successful global chauffeur service to business and leisure travellers for over 12 years. With sizable investors behind us, we have huge ambitions to expand our business, and we need a strategic and hands-on CRM expert to help us do that through best in class communication and customer value management.

YOUR RESPONSIBILITIES: 

• Localise strategic global retention projects, leveraging global initiatives and strategy to meet local customer needs.
• Ideate, brief, implement and optimise both one-off and automated lifecycle campaigns to activate, engage and reactivate Blacklane customers and brand partners (B2C and B2B), using local data-driven learnings and customer insights.
• Localise cross-channel communication using marketing automation technology (Braze) in close collaboration with the Brand and Product teams (channels: email, push notifications, in-apps, content cards).
• Create effective synergies between global and local lifecycle strategies to achieve standardisation and local relevance using Braze's latest functionalities.
• Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data.
• Closely collaborate with the CRM Technology Manager to enhance automation and leverage data points. 
• Enable strong collaboration with the local teams to understand customer needs and business priorities, maintain campaign calendars and reports and regularly align on shared initiatives 

 ABOUT YOU:

• Your approach is customer-centric and data-driven, and you have a track record in successful implementation of cross-channel strategies and campaigns. 
• You have experience using CRM Platforms, preferably Braze, and master HTML when needed.
• You have good project management skills, are well organised and able to manage multiple projects at any one time.
• You have experience localising retention initiatives and creating synergies across markets and regions.
• You have experience in stakeholder management and collaborating in a cross functional organisation, ideally with local marketing and product teams.
• You are a strategic thinker and are willing to consider new ideas and approaches.
• You learn fast, have a proactive attitude and are a natural collaborator.
• You have excellent communication skills in English.

Your First-Year Roadmap

Here’s what your journey at Blacklane could look like:

• 3 months:
  Immerse yourself in the business and role → Onboarding, meet key stakeholders, start to contribute.
• 6 months:
  Build confidence in your role → fully own core tasks and drive measurable impact on team and company goals. Take ownership of projects, collaborate cross-functionally on initiatives that leave a noticeable mark.
• 12 months:
  Scale your contributions and your expertise or leadership potential

The Blacklane Hiring Process → Expected duration: 6 weeks

1. Application Review:
  Your CV and documents are being reviewed by our respective Talent Acquisition  + Hiring Manager.

2. Talent Acquisition Interview:
    A quick introductory chat to ensure the role excites you and matches your interests and skills.

3. Second Round:
   Case Study/Technical Interviews/Peers Interview/Stakeholder Interview
   A deeper dive into your experience and the specific aspects of the role, emphasizing alignment with Blacklane’s goals and vision.

4.Third Round:
  Executive Interview and if applicable Reference Check.

5. Offer Call: 
Celebrating YOU in joining the Blacklane crew.

About Blacklane
Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50+ countries, we reimagine chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.Our Company Culture

Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54+ nationalities. Powered by our commitment to care, inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.

Here are just a few examples of the ERGs fostering connection:

• LGBTQIA+ Network – Advocating for inclusivity and championing allyship.
• Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
• Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.

We welcome—and actively support—employees to create or join the communities that are important to them.

Why join us in a Blacklane on the fast lane?

• Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
• Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
• Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
• The way to your heart goes  through your stomach? → If so, we’ve got something special for you: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
• Your Health, No Compromise → with Nilo Health & WHOOP
  We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet to support your fitness—available for you to use as you choose.
• Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
• Share your ideas with Blacklane’s C-Level - Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.

We place great value on equal opportunities. Therefore, we welcome everyone to apply.

Still not convinced?

→ Watch us on Amazon Prime

→ Listen to Jens in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture