Director, Influencer Consulting

Posted Yesterday
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New York, NY
Senior level
Software
The Role
The Creator Consulting Director will lead a team to engage creators and improve strategies that align with client goals, foster community, and oversee performance metrics. Responsibilities include managing relationships, conducting workshops, analyzing data, and implementing engagement strategies to drive creator success.
Summary Generated by Built In

The Company: 

At impact.com our culture is our soul. We are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting-edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world's leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships-including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company's powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, visit www.impact.com.

Your Role at impact.com:

We are seeking a dynamic and motivated Influencer Consulting Director to join our team. This individual will guide a team that will work with our top brands and assist with creator recruitment, engagement, and growth strategies for brands ensuring a vibrant and active network. 

What You'll Do:

  • Manage a team of Creative Consulting Managers and ensure the team is building strong relationships with clients and creators to foster a sense of community and collaboration.
  • Direct the development and implementation of strategies to attract creators who are aligned with client and company goals.
  • Lead strategy consulting workshops for top Creator Clients.
  • Working closely with the Sr Manager of Creator Relations to ensure a healthy supply of creators for strategic client campaigns.
  • Oversee the design and implementation of engagement strategies and programs to motivate creators.
  • Assist with enterprise client presentations for strategic creator campaign initiatives.
  • Create and execute incentive programs, including flat fees, performance-based rewards and exclusive offers to help clients achieve ROAS goals. 
  • Provide coaching and guidance to Creator Consulting Managers to help maximize content quality, performance, and earnings.
  • Work closely with overseas analysts who will mine data to identify opportunities for performance improvement and growth.
  • Design curriculum for webinars, tutorials, and one-on-one sessions.
  • Track affiliate performance metrics, including conversion rates, engagement levels, and ROI.
  • Regularly analyze and report on community performance, identifying areas for improvement.
  • Use data to measure the impact of community activities on broader company and client goals.
  • Recommend payment model optimizations and innovations. 
  • Create and nurture a sense of belonging and community within the network through events, forums, and regular communications.
  • Solicit feedback from creators to understand their needs and develop solutions to improve their experience.
  • Collaborate closely with domestic and overseas internal teams, including community support, sales, product, marketing, and client success, to align creator community and affiliate strategies with overall business goals.
  • Partner with clients to tailor affiliate community strategies to their unique needs.

What You Have:

  • At least 10 years of proven experience within affiliate marketing, influencer/creator marketing, and community management.
  • At Least 5 years in a leadership role or management position
  • Strong understanding of Creator & affiliate marketing strategies, tools, and technologies.
  • Exceptional communication skills, both written and verbal, with the ability to engage and motivate a diverse group of Creators & affiliates.
  • Relationship-driven with the ability to work with a multitude of personalities and work styles
  • Data-driven mindset with the ability to analyze metrics and generate actionable insights.
  • Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
  • A passion for and strong knowledge of social media platforms
  • Self-starter with a strong drive to not only succeed personally but have the drive to grow and develop client businesses
  • Adaptable to sudden changes in schedules and trends and an ever-changing industry

Salary range: $165,000- $187,000 + 25% Variable Commission Plan (Additional $41,250 - $46,750 on top of base) additionally eligible to receive generous Restricted Stock Unit (RSU) grant.

Nice to have:

  •  Affiliate & Partnerships Industry Fundamentals Certification by PXA

Benefits (Perks):

  • Medical, Dental and Vision insurance
  • Unlimited responsible PTO
  • Flexible work hours
  • Continued access to  Affiliate & Partnerships Industry Fundamentals Certification by PXA
  • Parental Leave
  • Technology Stipend 
  • Office only catered lunch every Tuesday and Thursday, a healthy snack bar, and great coffee to keep you fueled. 
  • Flexible spending accounts and 401(k)
  • An employee-led culture team that plans inclusive events- meaning time together and other events to celebrate our many successes!
  • An established company with a cool, high-velocity work ethos, where each person can make a difference!

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 #LI_NewYork_NewYork

The Company
HQ: Santa Barbara, CA
824 Employees
On-site Workplace
Year Founded: 2008

What We Do

Impact is transforming the way enterprises manage and optimize all types of partnerships. Our Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner life cycle to activate rapid growth through the emerging Partnership Economy™.

Impact was founded in 2008 by a team of Internet marketing and technology experts who previously founded Commission Junction, Savings.com and LeadPoint.

From the beginning, we disrupted the industry by moving away from the traditional affiliate network model and instead introducing a SaaS technology platform for performance marketing professionals to better grow and manage all their revenue generating partnerships.

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