Creative Strategist

What we're looking for

We’re looking for a Creative Strategist to help drive Phoenix's exciting growth plans. In this role, you’ll conduct media and market analysis to define and execute a creative testing roadmap. You’ll also collaborate closely with marketing managers, media buyers and lifecycle marketers to run and test growth experiments, developing a growing understanding of the key motivators behind purchase decision making in the category.

We believe that a mix of data and creativity is key to a strong growth engine, so we’re looking for someone with a solid growth marketing background and a knack for coming up with creative ways to capture attention across different mediums.

Responsibilities:

• Maintain a strong pipeline of creative testing across marketing channels.

• Lead briefing and creative production process, ensuring a high level of quality is achieved at a consistent pace.

• Deepen your understanding of our customer personas to better empathize with their pain points.

• Collaborate with other marketing and cross-functional teams to gather insights that enhance our lifecycle marketing efforts.

• Conduct research across competitors, alternatives and other key leaders in Direct-to-Consumer marketing to ensure our creative strategy evolving with the market.

• Be a key contributor and leader in developing new and innovative concepts to drive the business forward.

Qualifications:

• 5+ years of experience in a creative production environment, either managing a creative team or collaborating closely with them.

• Worked closely with creative production teams to develop eye-catching landing pages, emails, or quiz funnels that drive action.

• A solid understanding of multiple digital marketing analytic tools such as Google Analytics, Google / Meta Ads

• Use of tools to support briefing creatives effectively like Magic Brief, Motion, Foreplay, Notion, Asana etc

• A proven history of developing and iterating on winning creatives.

• Proven track record of growing conversion volume within CAC targets

• You’ve done it before, at scale. You have some hard-won lessons from the industry, and bring a deep understanding of performance marketing.

• Skilled at clearly presenting results, insights, and opportunities.

• Familiar with the fast-paced environment of a rapidly growing startup and know how to thrive in it.

• You’re passionate about improving the Canadian healthcare experience and have a personal connection to the space.

Why work at Phoenix?

• Impact & autonomy. You’ll work directly with our founders who understand the ups-and-downs of the business and you'll have a real opportunity to shape the future at Phoenix

• Rewarding Mission. We're delivering the best healthcare experience to Canadians across the country

• Collaborative Culture. We are a small elite team in Downtown Toronto. We love the tight feedback loop of working together in the office. If you've missed that in-person office experience, and love sharing strongly held opinions of the best lunch spot nearby, this is the role for you

Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

Thank you for your interest in joining the Phoenix team! While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted.