Principal Associate, Marketing Research & Insights

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Principal Associate, Marketing Research & Insights
About the Role
Capital One is seeking a Principal Associate, Marketing Research & Insights to join our Marketing team to lead customer research to support our marketing team & the strategy of the Canadian business. In this role you will have the opportunity to unearth consumer insights that inform product and marketing strategies for the company. The ideal candidate will have proven experience managing primary research and applied insights to drive business outcomes of key strategic initiatives.
About You

• You have exceptional research skills and understand the balance between scrappy and rigour, and ultimately how research translates into marketing, product & customer strategies.
• You have the desire and curiosity to learn new skills and develop new methods of uncovering insights.
• You can plan and lead moderated research studies remotely and in person, along with unmoderated research (using online tools).
• You believe in the strength of collaboration, and have exceptional communication, organizational, and multitasking skills with the ability to act independently and meet tight deadlines.
• You are comfortable consolidating, documenting and presenting research findings, often from multiple sources, in short, concise, actionable, compelling stories to large audiences at varying levels of the organization.

Responsibilities

• Leverage the depth and breadth of your knowledge and expertise in primary and secondary research to help Capital One conduct research designed to inform product and marketing strategies.
• Collaborate with various internal teams to develop custom research studies, powerful learning agendas, and own the marketing research & insights roadmap.
• Synthesize data into actionable insights, wrapped in compelling storytelling, to educate and influence peers and leaders across various lines of business.
• Actively monitor and analyze research, data and trends from internal and industry sources, academic research and published reports to inform and improve research methods and insights.
• Periodically perform data pulls and ad-hoc analyses to inform key business decisions.
• Leverage analytics tools and techniques, in partnership with other insight disciplines (e.g. Design Research, Data Analytics, Brand Measurement), to measure success, triangulate insights and develop a shared understanding of our target prospects and customers - in turn identifying and presenting opportunities and supporting decision making and prioritization.
• Actively seek and evaluate new approaches for uncovering meaningful insights.
• Manage a sizable research budget, which will involve close tracking, reporting, and invoicing on an ongoing basis.
• Support execution of company-wide exercises to build empathy for our current and prospect customers.

Basic Qualifications

• Bachelor's Degree in market research, marketing, business, sociology, psychology, behavioral economics, or a like field.
• 4+ years of experience in a primary market research role on either the supplier side or client side within the marketing research profession.
• Experience planning and executing qualitative & quantitative studies.

Preferred Qualifications

• Demonstrated proficiency in data storytelling & influence.
• Experience managing vendor relationships.
• Experience running & facilitating workshops.
• Experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools.

Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).