Who We Are:
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Note to applicants: This role is located in Austin, TX.
Who You Are: We are seeking a dynamic and results-driven Creative Strategist to spearhead the development of direct response digital and social advertising campaigns. The ideal candidate will have a deep understanding of consumer behavior in the fitness industry, expertise in crafting compelling narratives, and a proven ability to create content that drives engagement and conversion. You’ll collaborate closely with our creative, marketing, and performance teams to produce campaigns that break through the noise and deliver measurable results. You will be someone who is on the pulse of what makes content interesting. You study what makes you stop scrolling and analyze the text overlays, video angles, music, etc to determine our next steps.
What You're Good At:
- Conceptualize and develop direct response advertising creative for campaigns across digital and social platforms, primarily Meta with scale potential for TikTok, YouTube, and programmatic channels.
- Leverage audience data, market trends, and platform insights to shape creative strategies that resonate with target demographics and drive conversions.
- Write, storyboard, and direct high-performing, thumb-stopping creative assets, including static ads, short-form video, carousel ads, and dynamic content. Support direct response advertising campaigns across digital and social platforms, including Meta, TikTok, YouTube, and programmatic channels.
- Work closely with designers, video editors, influencer talent, copywriters, and media buyers to align creative with campaign objectives and performance goals.
- Develop A/B testing frameworks, analyze performance metrics, and iterate creative to improve ROI.
- Ensure all content aligns with brand guidelines while maintaining a fresh and innovative approach to direct response advertising.
- Stay ahead of platform updates, emerging trends, and competitor activity to inform creative opportunities.
What You Contribute:
- 2+ years of experience in a creative strategy or direct response advertising role, preferably in the consumer goods, health, or lifestyle industry.
- Demonstrated success in creating performance-driven digital and social advertising campaigns.
- Exceptional storytelling, writing, and content development skills.
- Bias for Action and naturally interested in the fitness space.
- Proficiency in analyzing campaign performance data and translating insights into actionable creative strategies.
- Strong understanding of direct response principles, such as clear CTAs, value-driven messaging, and audience segmentation.
- Experience with tools like Meta and Tiktok; existing skills of content creator a bonus
Why Nutrabolt?
Wellness Benefits
Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
Lifestyle Perks
We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support
We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Employment Type: Full-time (Typical Hybrid office environment)
Please review our CCPA policy here.
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Top Skills
What We Do
We're a global leader in active nutrition and better-for-you performance beverages, known and trusted by millions of active individuals and people looking to optimize their performance in all aspects of life. The company’s portfolio includes industry-leading sports nutrition brands: Cellucor®, C4 Energy®, and XTEND®. Our dedication to performance and holistic wellness extends far past our family of brands, and into each of our teams' day-to-day lives.
Nutrabolt’s teammates are united by our mission. We care deeply about our people, planet, and communities. At Nutrabolt, our teammates take ownership in creating a healthy environment for our teammates that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Our drive for high performance is bolstered by our focus on inclusivity, allyship, and respect for all individuals. We believe that the unique expertise held in a diverse workforce inspires creative solutions. Our employee-lead DE&I Council provides a forum where all voices are heard, and ensure our teammates are always learning. We believe in each of our people, and offer a number of growth opportunities.
Nutrabolt is dedicated to responsible operations that will help preserve our planet. We’re constantly exploring improvements to our products, packaging, and processes that will help minimize our carbon footprint, and become as eco friendly as possible.
Our mantra is to grow and give back. Since the beginning, Nutrabolt has placed a strong focus on the positive impact each of us can make in our communities. From the annual Grow and Give Back Holiday Drive in Austin -- to the yearlong individual efforts of our local, global, and remote teammates -- we’re known to be service minded. We celebrate teammates who are kind at heart and care to make a difference.
Why Work With Us
We care deeply about our people, planet, and communities. At Nutrabolt, our teammates are united by our mission, and our drive for high performance is bolstered by our focus on inclusivity, allyship, and acceptance for all individuals.
We take ownership in promoting holistic wellness promoting strong bodies, clear minds, and a culture of respect.
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