Creative Strategist
We’re on the lookout for an analytical, innovative Creative Strategist to help take our creative to the next level. In this role, you’ll develop fresh campaigns and ads that leverage consumer insights. The ideal candidate is a Jack/Jill of all trades – you do all the things from brainstorming concepts, taking photos, shooting video, editing videos, designing, copywriting, analyzing performance, and more. You are creative to your core, with the rare ability to understand the numbers, and a desire to always one up either yourself or the competition.
At Legacybox, we’re committed to building a world-class team that delivers exceptional customer experiences through thoughtful analytics, user-centered design, and a test-and-iterate culture. Legacybox is a fast-paced, dynamic work environment that is constantly evolving and changing, and we’re looking to add a team member that is ready for the challenge. Sound like your dream gig? Read on!
What you’ll do:
- Market Research
- Conduct market research and analyze customer data to identify key demographic, behaviors, motivations and pain-points
- Including but not limited utilizing surveys, interviews, reviews, customer service calls, and data analytics tools
- Stay on the cutting edge of trends in ads, customer personas, media buying
- Monitor brands we admire (and our competitors) to gain insights on their strategies and identify opportunities or threats
- Conduct market research and analyze customer data to identify key demographic, behaviors, motivations and pain-points
- Creative Strategy
- Create a strategic framework for ads by leveraging customer insights and current market trends
- Develop innovative ad concepts that align with customer personas, business objectives and are optimized for specific touchpoints
- Lead brainstorming sessions with creative team and marketing channel managers to generate a diverse range of ideas
- Ad Creation
- Either quickly create the asset yourself or work with our network of creators to bring your vision to life
- If working with content creators, provide clear briefs and guidelines
- Project manage creators to ensure we meet our deadlines
- Performance Analysis
- Track the performance of ad campaigns across various platforms
- Optimize creative
Who you are:
- 3+ years of experience in direct response performance marketing
- Demonstrated ability to manage a network of contractors/creators
- Proficient Adobe Creative Suite or Canva
- Motivated by learning or trying new things
- A well rounded communicator, collaborator and presenter who loves to share findings and actionable insights
- A “no task is too small” attitude and a positive, spirited outlook
Extra Credit
- Familiarity with A/B testing and other optimization techniques
Benefits
- Full-time
- Pay is competitive and based on experience
- Medical, dental and vision coverage
- Paid time off
*Legacybox is an Equal Opportunity Employer who complies with all Federal, State and Local laws prohibiting discrimination in employment.'
What We Do
Legacybox is a global digitizing company that launched in 2013, with an ingenious, trackable, mail-in model, for consumers to have their priceless analog tapes, film, and pictures, professionally converted to DVD, thumb drive, or the cloud. By selling directly to consumers, Legacybox is able to offer archivist quality conversions at a fair price so that everyone can preserve life’s important recorded moments.
Legacybox was named one of “America’s Fastest-Growing Companies” by Inc. Magazine with 1,075% growth since launch. The company has also been called “Best Memory Keeper” by Good Housekeeping Magazine, “A Must Have” by ABC’s The View, and “My 2016 Resolution” by Rachael Ray Every Day Magazine and been featured in USA Today, The Huffington Post, and The Washington Post.
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