Creative Strategist

Posted 8 Hours Ago
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Hiring Remotely in New York, NY
Remote
Hybrid
Senior level
eCommerce
The Role
The Creative Strategist will generate video and static creative to support paid digital channels at Cometeer. Responsibilities include ideation, production, execution, reporting, and leveraging data to inform creative strategy, with an emphasis on performance. The role involves collaboration with brand and creative teams and requires analytical skills alongside creativity.
Summary Generated by Built In

Welcome to the future of coffee. Cometeer features the best beans from world-class roasters, brewed better through science, and frozen in a peak-state of coffee deliciousness. Delivered in a tiny recyclable capsule, all you have to do is melt it with hot water (or ice water, or oat milk). Think pour over quality, pajama convenience. With a mission to elevate how the world consumes coffee, we recognize that our greatest strength lies in our people. 

At Cometeer, we foster a culture of collaboration, curiosity, and respect, where every team member’s unique perspective and contributions drive our success. We are passionate about building an environment where individuals thrive, innovate, and feel empowered to make an impact. Join us in revolutionizing an industry while celebrating the people who make it all possible.


The Role 

We are looking for a Creative Strategist to generate video and static creative to fuel paid digital channels at Cometeer. An ideal candidate will be someone who is equal parts creative and analytical. They are excited about testing and learning to inform content strategy that targets the lower marketing funnel. They are a team player who thrives in a high-impact, fast-paced, cross-functional work environment.

This is a contract position, 20-30 hours per week. Ideally looking for a candidate in the NYC area who can come into our Flatiron Office on a hybrid schedule. 

What You’ll Do

Ideation 

  • Dream up video and static creative ideas, big and small, to drive paid digital efforts 
  • Ideate around existing content library to maximize performance on owned assets 
  • Ideate around core content gaps that will inform content production strategy 
  • Maintain strong pulse on the creative performance DTC landscape 

Production 

  • Partner with brand and creative teams to execute video (and static) productions in house
  • Drive production strategy with a performance lens, ensuring that all content is optimized for performance and conducive to iterative testing 
  • Strategize test plans that leverage production content, and continue to iterate testing beyond initial rounds 

Execution

  • Drive content execution across video and static creative with a performance lens, devising strategy for video editors and graphic designers to bring to life 
  • Work through feedback cycles with video editors and graphic designers to bring creative across the finish line 
  • Ensure that past learnings are incorporated in all new testing 

Reporting

  • Leverage data throughout the funnel to inform creative analysis and future creative plans 
  • Establish regular reporting cadence to communicate results to the broader team

Learning and Growth:

  • Take advantage of opportunities to learn from experienced marketing professionals
  • Participate in team meetings, brainstorming sessions, and collaborative projects

What We’re Looking For

  • ~5 years of experience in marketing or a related field 
  • Experience in a high performance growth marketing environment
  • Understanding of the creative paid media landscape and the metrics that drive creative results 
  • Understands how to prioritize and tackle problems that vary in size and complexity
  • Ability to work well independently and in close collaboration with teammates
  • Positive, compassionate individual who treats colleagues and customers with respect
  • Bonus: a passion for coffee! 

Cometeer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The Company
HQ: Gloucester, MA
150 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Cometeer is a hyper-growth, innovation and e-commerce company, revolutionizing the $400+ billion global coffee market. We’ve invented the most technologically advanced brewing system ever built — perfected over years of investment-backed research and development — to deliver quality specialty flash-frozen coffee in a uniquely convenient, meltable, format. No machine is required to create consistently delicious fresh coffee; simply peel back the lid, add water or milk (hot or iced), and enjoy. A new day on Earth has arrived for coffee.

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